---
title: "About Alice Labs - Swedish AI Consulting Firm | 100+ Implementations"
url: https://alicelabs.ai/en/about
description: "Stockholm-based AI consulting firm helping Nordic & European companies move from AI pilots to production. 100+ implementations since 2023. EU AI Act native."
lang: en
---

Alice Labs (https://alicelabs.ai/en/)

Services

What we do (https://alicelabs.ai/#welcome)About Alice (https://alicelabs.ai/#who-we-are)Case (https://alicelabs.ai/en/case)Insights (https://alicelabs.ai/en/insights)Contact (https://alicelabs.ai/#email-form)

About Alice Labs

# We help Nordic and European organizations move from AI pilots to AI in production.

Alice Labs is a Stockholm-based AI consulting firm working with organizations from fast-growing scaleups to large enterprises. We design, build, and operate AI systems across four service lines — strategy, implementation, training, and AI agents — delivered by one tight, multidisciplinary team. No subcontractors, no handoffs, EU AI Act and GDPR built in from day one. Explore our enterprise ai consulting services (https://alicelabs.ai/en/enterprise-ai-consulting) or our ai management consulting (https://alicelabs.ai/en/ai-management-consulting) practice for detail on how we work.

Book a call
Read our research: https://alicelabs.ai/en/insights

100+

AI implementations

8

Published research reports

2023

Founded

Nordic + EU

Coverage

## What we do

### AI Strategy

Roadmaps, use-case prioritization, AI governance, EU AI Act compliance, board-level enablement.

### AI Implementation

Production-grade AI agents, RAG systems, automation pipelines, integrations (LangGraph, OpenAI, Anthropic Claude, Microsoft Copilot, AWS Bedrock).

### AI Training

Role-based AI academies for executives, managers, developers, customer support, sales, and procurement teams.

### AI Operations

Evaluation frameworks, observability, drift monitoring, model governance for AI systems running in production.

## Real client outcomes

Concrete results from selected engagements. See all case studies → (https://alicelabs.ai/case)

**Ljusgårda (Supernormal Greens)**Food / CPG

AI order-handling agent automating 200+ retail accounts

2.5M SEK/year saved 83% cost reduction 6-week build

**Swedish public-sector organization**Public Sector

Document automation: 60h → 3 min per document

95% time reduction 6,400–8,000 hours/year freed

**Nordic media publishers**Media & Publishing

AI content production + AI-driven SEO rewrite system

400K SEK/month recurring +2,092% organic clicks 178 articles auto-optimized

**Accounting firm**Professional Services

AI-driven SEO from zero visibility to top-3 rankings

0 → 41 top-3 Google rankings +260% organic traffic 3 months

**Global security firm**B2B Security

Multichannel marketing automation across 7 channels

176K SEK/month operational savings 7 channels automated

## Industries we serve

Financial services Public sector Media & publishing Retail & ecommerce B2B SaaS Industrial Professional services Healthcare

## Why Alice Labs vs Big-4 or global consultancies

Five reasons clients pick us over McKinsey, BCG, Accenture, or Capgemini.

**8-week pilot-to-production cycle**

vs 6–12 months at traditional consultancies

**30–50% of Big-4 rates**

Sharper execution, lower overhead

**Native Nordic context**

Swedish + Nordic enterprise expertise, not parachute consulting

**Founders code alongside clients**

Not above them — deep involvement at every stage

**One team, end to end**

Strategy through operations — zero handoff loss

## Leadership

Image: Linus Ingemarsson (https://alicelabs.ai/images/linus-ingemarsson.png)

### Linus Ingemarsson

CEO & Co-Founder

Leads Alice Labs. Architects AI agent systems and automation in production for clients across financial services, media, and the public sector.

Read full bio: https://alicelabs.ai/en/linus-ingemarsson
Linus Ingemarsson on LinkedIn: https://www.linkedin.com/in/linus-ingemarsson/

Image: Eric Lundberg (https://alicelabs.ai/images/eric-lundberg.png)

### Eric Lundberg

Co-Founder

Designs AI automation systems and agent workflows that remove repetitive work and make day-to-day operations more reliable.

Read full bio: https://alicelabs.ai/en/eric-lundberg
Eric Lundberg on LinkedIn: https://www.linkedin.com/in/eric-lundberg-3530451bb/

## Verified company identity

Alice Labs is a publicly registered Swedish company with verified third-party identity anchors.

Legal entity

Alice Labs AB

Org.nr 559443-5470

Trustpilot

Verified profile → (https://www.trustpilot.com/review/alicelabs.ai)

LinkedIn

Alice Labs → (https://www.linkedin.com/company/alicelabsai/)

## Location & contact

### Headquarters

Hammarbybacken 27
120 30 Stockholm
Sweden

### Areas served

Sweden, Nordics (Denmark, Norway, Finland), EU/EEA

For a curated comparison, see our ai consulting firms by revenue band (https://alicelabs.ai/en/insights/ai-consulting-firms-by-revenue-band-2026) shortlist.

### Contact

hej@alicelabs.ai
https://alicelabs.ai/

## Ready to move from AI pilot to production?

30-minute scoping call. We'll map your AI use case, surface the biggest risks, and tell you what an 8-week pilot would look like.

Book a call (hej@alicelabs.ai)

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