--- title: "$250K/Year Saved with AI Agent | Ljusgårda Case Study" description: "Alice Labs helped Ljusgårda replace 6 sales reps with an AI agent. 83% cost reduction and 70-80% automation in 6 weeks." lang: en json-ld: | [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://alicelabs.ai/#organization", "name": "Alice Labs", "alternateName": [ "Alice Labs AB", "AliceLabs" ], "legalName": "Alice Labs AB", "identifier": "559443-5470", "foundingLocation": { "@type": "Place", "name": "Stockholm, Sweden" }, "url": "https://alicelabs.ai", "logo": { "@type": "ImageObject", "@id": "https://alicelabs.ai/#logo", "url": "https://alicelabs.ai/images/alice-logo.png", "contentUrl": "https://alicelabs.ai/images/alice-logo.png", "width": 2000, "height": 2027, "caption": "Alice Labs" }, "image": { "@id": "https://alicelabs.ai/#logo" }, "description": "Alice Labs är en svensk AI-byrå som hjälper företag implementera AI - från strategi till skalning.", "slogan": "From AI strategy to measurable results.", "foundingDate": "2023", "email": "hej@alicelabs.ai", "telephone": "+46734157476", "address": { "@type": "PostalAddress", "streetAddress": "Hammarbybacken 27", "addressLocality": "Stockholm", "postalCode": "120 30", "addressCountry": "SE" }, "contactPoint": [ { "@type": "ContactPoint", "contactType": "customer service", "email": "hej@alicelabs.ai", "telephone": "+46734157476", "areaServed": [ "SE", "EU" ], "availableLanguage": [ "Swedish", "English" ] } ], "areaServed": [ { "@type": "Country", "name": "Sweden" }, { "@type": "Place", "name": "Europe" } ], "knowsAbout": [ "AI strategy", "AI implementation", "AI agents", "AI automation", "Generative AI", "AI governance", "AI training", "Machine learning", "Large language models", "RAG", "AI consulting", "Digital transformation", "AI search optimization", "LLMO", "AI for enterprise" ], "founder": [ { "@id": "https://alicelabs.ai/#linus" }, { "@id": "https://alicelabs.ai/#eric" } ], "sameAs": [ "https://www.linkedin.com/company/alicelabsai", "https://www.trustpilot.com/review/alicelabs.ai", "https://www.wikidata.org/wiki/Q140369570" ] }, { "@type": "Person", "@id": "https://alicelabs.ai/#linus", "name": "Linus Ingemarsson", "givenName": "Linus", "familyName": "Ingemarsson", "jobTitle": "Co-Founder", "description": "Co-founder of Alice Labs. 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Industry Food & Grocery Company Size 50-100 employees Timeframe 6 weeks Solution Type AI Agent ## Executive Summary - 5-6 full-time sales reps spent their days manually taking phone orders from 200+ ICA stores - The process was costly, time-consuming, and created bottlenecks limiting growth - Alice Labs built an AI agent that automates the entire order flow via SMS — from order to payment - Implementation in 6 weeks with minimal disruption to operations - Result: 83% cost reduction, $250K/year in savings, 70-80% of order calls automated ## Starting Point Ljusgårda produces quality-grown vegetables sold to grocery stores across Sweden. Before AI implementation, the company had 5-6 full-time sales reps who spent most of their days manually calling and taking orders from over 200 ICA stores. The process was inefficient, expensive, and created significant scalability constraints. Process Manual phone calls to 200+ stores every week. High personnel costs and time-consuming administration. Technology No automation of the order flow. Orders were documented manually and not synchronized in real-time. Organization The sales team's time was consumed by operational tasks instead of strategic sales and customer relationships. ## Why Alice Labs - Experience with AI implementation in the food and grocery industry - Focus on rapid time-to-value: production in 6 weeks, not 6 months - Solution that integrates with existing systems without disrupting operations - Transparent process with clear KPIs and ROI calculations from day one ## What We Built We built an AI agent for SMS-based order management that automates the entire order process. The agent proactively contacts stores based on historical order patterns, handles orders via SMS, and synchronizes everything in real-time with inventory systems and invoicing. A coordinator handles exceptions and special cases while the AI agent manages the majority of the order flow. AI Agent Predictive order patterns Database integration Personalized campaigns Real-time sync Automated invoicing ## Quality & Safety - Human oversight for all orders above specified value - Automatic escalation for anomalous ordering patterns - Double-check against inventory status before order confirmation - Fallback to manual handling during technical disruptions - Complete logging for traceability and quality control ## Results Before 6 FTE Manual calls to 200+ stores After 1 FTE AI agent + exceptions 83% Cost reduction $250K Annual savings 70-80% Calls automated 6 weeks Implementation time 83% cost reduction • $250K/year in savings • 70-80% of order flow fully automated "We decided early on to leverage the new AI technology and needed a partner who could explore opportunities, propose solutions, lead the change process, and build them. With Alice we got everything in one place and have over the course of a year implemented several solutions that increased efficiency so much that an entire team could be removed. Alice Salesbot has effectively replaced an entire team — we have one coordinator who communicates with Alice, and only spend manual time on special cases." Andreas Wilhelmsson CEO and Co-founder, Supernormal Greens / Ljusgårda ## Why This Worked - 1. Automate the repetitive, free people for the strategic. Sales reps spent 80% of their time on operational tasks — now they can focus on customer relationships and growth. - 2. SMS beats phone for routine orders. Stores prefer responding when it suits them, not when the rep calls. - 3. Predictive data creates proactivity. By analyzing historical order patterns, the agent suggests orders before the store even thinks about it. - 4. Fast implementation reduces risk. 6 weeks to production means rapid feedback and ability to iterate. - 5. Human-in-the-loop for edge cases. AI handles the volume, humans handle the complexity. ## When This Solution Is NOT Right - × If your customers require personal relationships for every order (e.g., high-touch enterprise sales) - × If order volume is too low to justify automation (under 50 orders/week) - × If your products require extensive configuration or customization per order - × If you lack historical order data to train predictive models on ## Is This Right for You? - You have repetitive order processes that take time from your team - Your customers regularly order similar products - You have historical data on order patterns - You want to free your sales team for more strategic work - You seek scalability without proportional headcount increases ## Want to achieve similar results? Book an introductory call to see how AI can transform your business. [Book introductory call](/en#email-form) ## Related case studies [Document Automation for Public Sector](/en/case/public-sector-document-automation)[Automated Multi-Channel Marketing](/en/case/security-company-marketing-automation) Tags AI Agent SMS Automation Order Management Food & Grocery B2B Cost Reduction **About Alice Labs:** Alice Labs is a Swedish AI agency helping companies implement AI solutions that deliver measurable business results. From AI agents and automation to AI-driven SEO — we build systems that create real impact. ## Get in Touch! The lab usually responds within 24 hours. 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