--- title: "178 Articles Rewritten with AI: +2,092% Clicks | Case Study" description: "Alice Labs built an AI-driven rewrite engine that analyzed and rewrote underperforming articles. 178 articles, +330% daily clicks." lang: en json-ld: | [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://alicelabs.ai/#organization", "name": "Alice Labs", "alternateName": [ "Alice Labs AB", "AliceLabs" ], "legalName": "Alice Labs AB", "identifier": "559443-5470", "foundingLocation": { "@type": "Place", "name": "Stockholm, Sweden" }, "url": "https://alicelabs.ai", "logo": { "@type": "ImageObject", "@id": "https://alicelabs.ai/#logo", "url": "https://alicelabs.ai/images/alice-logo.png", "contentUrl": "https://alicelabs.ai/images/alice-logo.png", "width": 2000, "height": 2027, "caption": "Alice Labs" }, "image": { "@id": "https://alicelabs.ai/#logo" }, "description": "Alice Labs är en svensk AI-byrå som hjälper företag implementera AI - från strategi till skalning.", "slogan": "From AI strategy to measurable results.", "foundingDate": "2023", "email": "hej@alicelabs.ai", "telephone": "+46734157476", "address": { "@type": "PostalAddress", "streetAddress": "Hammarbybacken 27", "addressLocality": "Stockholm", "postalCode": "120 30", "addressCountry": "SE" }, "contactPoint": [ { "@type": "ContactPoint", "contactType": "customer service", "email": "hej@alicelabs.ai", "telephone": "+46734157476", "areaServed": [ "SE", "EU" ], "availableLanguage": [ "Swedish", "English" ] } ], "areaServed": [ { "@type": "Country", "name": "Sweden" }, { "@type": "Place", "name": "Europe" } ], "knowsAbout": [ "AI strategy", "AI implementation", "AI agents", "AI automation", "Generative AI", "AI governance", "AI training", "Machine learning", "Large language models", "RAG", "AI consulting", "Digital transformation", "AI search optimization", "LLMO", "AI for enterprise" ], "founder": [ { "@id": "https://alicelabs.ai/#linus" }, { "@id": "https://alicelabs.ai/#eric" } ], "sameAs": [ "https://www.linkedin.com/company/alicelabsai", "https://www.trustpilot.com/review/alicelabs.ai", "https://www.wikidata.org/wiki/Q140369570" ] }, { "@type": "Person", "@id": "https://alicelabs.ai/#linus", "name": "Linus Ingemarsson", "givenName": "Linus", "familyName": "Ingemarsson", "jobTitle": "Co-Founder", "description": "Co-founder of Alice Labs. 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Industry Media & Publishing Company Size Mid-size company Timeframe 12 months Solution Type AI SEO 178 Artiklar omskrivna +2,092% Total klickökning +330% Daglig ökning 141 → 3,091 Klick före → efter ### Resultat över tid KlickImpressions Veckovis klick Start av AI-rewrites (14 okt) ## Executive Summary - The website had hundreds of published articles generating minimal or no organic traffic - Manual identification and rewriting was too time-consuming to be feasible - Alice Labs built an AI automation that pinged Search Console, identified underperforming articles and their ranking keywords, and automatically rewrote the content - 178 articles were processed and rewritten based on real-time data from Google - Result: From 141 to 3,091 clicks (+2,092%), 330% increase in daily clicks, 8.77M impressions ## Starting Point The website had built a large article archive over time, but many articles performed below their potential. Articles ranked on relevant keywords but failed to convert impressions into clicks. Manual analysis of each article against Search Console data was unrealistic given the volume — it would require hundreds of hours of SEO work to identify and optimize the content. Process No systematic process for identifying underperforming content. Articles were published and forgotten without follow-up on rankings and CTR. Technology Manual checking against Search Console was time-consuming and inconsistent. No automation to connect ranking keywords with content optimization. Organization The SEO team lacked resources to analyze and optimize hundreds of existing articles in parallel with ongoing production. ## Why Alice Labs - Experience building AI automations for large-scale content optimization - Technical competence to integrate with Google Search Console API for real-time data - Ability to build intelligent rewrite systems that preserve the article's core while optimizing for actual keywords - Track record of measurable SEO results with AI automation ## What We Built We built an AI-driven rewrite engine that automatically identifies articles with low CTR, fetches data on which keywords they rank for from Search Console, and then rewrites the content to better match search intent. The system segments articles based on current performance and prioritizes those with the greatest improvement potential. Search Console API integration Automatic article analysis AI-driven content rewriting Keyword matching CTR optimization Performance tracking ## Quality & Safety - Human review of rewritten articles before publishing - Preservation of original content facts and messaging - Segmentation based on performance for prioritized optimization - Continuous monitoring of results after rewriting - Fallback during API disruptions with Search Console ## Results Before 141 Total clicks from 178 articles After 3,091 Total clicks after AI rewrite +2,092% Click increase +330% Daily click increase 178 Articles rewritten 8.77M Total impressions +2,092% click increase • 178 articles automatically rewritten • 8.77M impressions • ~32 clicks/day (up from ~5) ## Why This Worked - 1. Data drives decisions. Search Console data shows exactly which keywords the article ranks on — the AI uses that information for precision. - 2. Automation enables scale. 178 articles would have taken months to optimize manually — with AI it was done in a fraction of the time. - 3. Segmentation maximizes ROI. By dividing articles into segments (0 clicks, 1 click, 2 clicks) we could prioritize those with the greatest improvement potential. - 4. Iterative improvement. Results improved over time: from ~21 clicks/day to ~32 clicks/day in the latest measurement period. - 5. Existing content is a goldmine. Instead of producing new content, we optimized what already ranked — faster results. ## When This Solution Is NOT Right - × If you have fewer than 50 published articles to optimize - × If your content requires fact-checking by domain experts (e.g., medical or legal content) - × If you don't have access to Search Console data for your domain - × If your articles already have high CTR and top rankings ## Is This Right for You? - You have a large archive of published articles with varying performance - Many articles rank but don't convert impressions into clicks - You lack resources to manually optimize hundreds of articles - You have access to Google Search Console for your domain - You want to maximize the value of existing content instead of just producing new ## Want to achieve similar results? Book an introductory call to see how AI can transform your business. [Book introductory call](/en#email-form) ## Related case studies [0 → 41 Top-3 Google Rankings for Accounting Firm](/en/case/accounting-firm-ai-seo)[AI-Driven Content Production](/en/case/media-company-content-production) Tags AI SEO Content Automation Search Console Rewrite CTR Optimization Media **About Alice Labs:** Alice Labs is a Swedish AI agency helping companies implement AI solutions that deliver measurable business results. From AI agents and automation to AI-driven SEO — we build systems that create real impact. ## Get in Touch! The lab usually responds within 24 hours. 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