--- title: "EU AI Act for Swedish Companies 2026: Dates and Regulators" url: https://alicelabs.ai/en/insights/eu-ai-act-for-swedish-companies description: "EU AI Act for Swedish companies in 2026: dates after the Digital Omnibus, provider vs deployer duties, the GDPR link and which Swedish authority supervises." lang: en --- Alice Labs (https://alicelabs.ai/en/) Services What we do (https://alicelabs.ai/#welcome)About Alice (https://alicelabs.ai/#who-we-are)Case (https://alicelabs.ai/en/case)Insights (https://alicelabs.ai/en/insights)Contact (https://alicelabs.ai/#email-form) AI in Sweden How-To Fresh Last reviewed: 29 September 2026 · 22d ago # EU AI Act for Swedish Companies in 2026: What Applies and Who Supervises ## TL;DR Quick Answer Cited by AI > Most Swedish firms are deployers: train staff (Art. 4), label chatbots and deepfakes (Art. 50) and follow GDPR. PTS and IMY lead supervision in Sweden. Which AI Act rules already apply, what the Digital Omnibus postponed, what you must do if you use ChatGPT, Copilot or a chatbot, and which Swedish authority supervises what. Checked against primary sources, September 2026. The EU AI Act (Regulation (EU) 2024/1689) is a directly applicable EU regulation that sets risk-based rules for AI systems and general-purpose AI models. In Sweden it is supervised by several authorities, led by PTS as single point of contact, with IMY, Finansinspektionen, Läkemedelsverket and Swedac covering specific areas. Image: Eric Lundberg - Author at Alice Labs (https://alicelabs.ai/images/eric-lundberg.png) Written by Eric Lundberg: https://www.linkedin.com/in/eric-lundberg-3530451bb/ Image: Linus Ingemarsson - Reviewer at Alice Labs (https://alicelabs.ai/images/linus-ingemarsson.png) Reviewed by Linus Ingemarsson: https://www.linkedin.com/in/linus-ingemarsson/ Published May 23, 2026 · Updated September 29, 2026 10 min read 2 Aug 2026 Article 50 transparency rules for chatbots and deepfakes apply European Commission, Article 50 FAQ: https://digital-strategy.ec.europa.eu/en/faqs/transparency-obligations-under-article-50-ai-act 2 Dec 2027 Annex III high-risk rules apply after the Digital Omnibus Regulation (EU) 2026/1744: https://eur-lex.europa.eu/eli/reg/2026/1744/oj/eng 5 Swedish authorities appointed under the AI Act (interim, to 31 Dec 2026) Government decision Fi2026/01365: https://www.regeringen.se/regeringsuppdrag/2026/06/uppdrag-att-vara-nationella-behoriga-myndigheter-enligt-al-forordningen What you'll learn(5 points) - Which AI Act dates apply after the Digital Omnibus - Whether you are a provider or a deployer - What using ChatGPT, Copilot or a chatbot requires - How the AI Act and the GDPR fit together (IMY) - Which Swedish authority supervises what ## Key Takeaways - Prohibitions and AI literacy (Article 4) apply since 2 February 2025; authorities can enforce from 2 August 2026. - The Digital Omnibus moved Annex III high-risk rules to 2 December 2027 and product-embedded high-risk AI to 2 August 2028. - Article 50 applies from 2 August 2026: chatbots must disclose AI and deepfakes must be labelled. - Using ChatGPT or Copilot makes you a deployer; launching your own chatbot usually makes you a provider. - In Sweden PTS is single point of contact and IMY supervises remaining prohibitions and biometrics, alongside the GDPR. 01 / 09 Chapter ## What does the EU AI Act mean for Swedish companies in 2026? The AI Act applies directly in Sweden. Most Swedish companies are deployers of AI such as ChatGPT or Copilot: they must support AI literacy, meet transparency rules, avoid prohibited practices and keep following the GDPR. The EU AI Act, Regulation (EU) 2024/1689, entered into force on 1 August 2024. As a regulation it applies directly in Sweden. Sweden only adds supplementary rules, mainly on which authorities supervise and how penalties are imposed. The Act is risk-based. A few practices are banned. Listed high-risk uses, such as AI in recruitment, credit scoring or critical infrastructure, carry heavy documentation and oversight duties. Chatbots, deepfakes and AI-generated content carry transparency duties. General-purpose AI models have rules aimed at their providers. Most other business AI carries no specific duty beyond AI literacy. For a typical Swedish company that means: know which AI systems you use and in which role, make sure staff have adequate AI knowledge, disclose AI where Article 50 requires it, and keep treating personal data under the GDPR. 02 / 09 Chapter ## EU AI Act timeline: which dates apply after the Digital Omnibus? In short Prohibitions and AI literacy from 2 February 2025, GPAI rules from 2 August 2025, general application and Article 50 from 2 August 2026. High-risk rules moved to 2 December 2027 (Annex III) and 2 August 2028 (Annex I). The Digital Omnibus on AI, Regulation (EU) 2026/1744, was published in the Official Journal on 24 July 2026 and entered into force on 27 July 2026. It postponed the high-risk rules and added new prohibitions. It did not postpone the prohibitions, AI literacy, the GPAI rules or most of Article 50. The Commission's AI Act Service Desk confirms that enforcement powers of the AI Office and national authorities apply from 2 August 2026. Under Article 99, fines reach EUR 35 million or 7 percent of global turnover for prohibited practices and EUR 15 million or 3 percent for most other breaches. For SMEs the lower amount applies. | Date | What applies | Mainly affected | | --- | --- | --- | | 2 Feb 2025 | Prohibited practices (Art. 5) and AI literacy (Art. 4) | All providers and deployers | | 2 Aug 2025 | General-purpose AI model rules, governance, penalty regime | GPAI model providers | | 2 Aug 2026 | General application; Article 50 transparency; enforcement powers | Chatbot providers, deployers publishing deepfakes, GPAI providers | | 2 Dec 2026 | Art. 50(2) marking for generative systems already on the market; ban on AI generating non-consensual intimate material and CSAM | Generative AI providers | | 2 Aug 2027 | GPAI models placed on the market before 2 Aug 2025 must comply | GPAI model providers | | 2 Dec 2027 | High-risk AI in Annex III areas (biometrics, critical infrastructure, education, employment, essential services, credit, insurance, law enforcement, migration, justice) | Providers and deployers of high-risk AI | | 2 Aug 2028 | High-risk AI in regulated products (Annex I, e.g. machinery, medical devices) | Product manufacturers | Source: Regulation (EU) 2024/1689 as amended by Regulation (EU) 2026/1744; AI Act Service Desk, accessed 2026-09-29 (https://ai-act-service-desk.ec.europa.eu/en/ai-act/faq/when-does-enforcement-start) 03 / 09 Chapter ## Provider or deployer: which role does your company have? In short A provider develops an AI system and places it on the market or puts it into service under its own name. A deployer uses an AI system professionally under its authority. Most Swedish companies are deployers, but building your own chatbot can make you a provider. Almost every obligation attaches to a role. - **Provider.** Develops an AI system or model, or has it developed, and places it on the market or puts it into service under its own name. OpenAI provides ChatGPT; Microsoft provides Microsoft 365 Copilot. - **Deployer.** Uses an AI system under its authority, other than for personal use. According to the Commission, employees are not separate deployers: the company is. - **Importer and distributor.** Bring or make available third-country AI systems in the EU. Relevant for resellers and integrators. Roles can shift. Under Article 25, a deployer becomes the provider of a high-risk system if it puts its name on it, substantially modifies it or changes its intended purpose to a high-risk use. A company that builds a customer service assistant on a model API and launches it under its own brand is, in practice, the provider of that system. Digg makes the same point for the public sector: your role decides your obligations, even if you only use AI. Image: Linus Ingemarsson (https://alicelabs.ai/images/linus-ingemarsson.png) Image: Eric Lundberg (https://alicelabs.ai/images/eric-lundberg.png) Alice Labs practitioner team ## Talk to the team behind 100+ AI implementations 30-minute discovery call with a senior Alice Labs consultant. No slide deck, no sales pitch — just a scoping conversation. Book a Discovery Call 04 / 09 Chapter ## What must a Swedish company that uses ChatGPT, Copilot or a chatbot actually do? In short Internal use of ChatGPT or Copilot requires AI literacy measures, no prohibited uses and GDPR compliance. A customer-facing chatbot must tell users they are talking to AI unless it is obvious. Label deepfakes and unreviewed public-interest AI text. ### Internal use of ChatGPT, Copilot or Claude Drafting, summarising or analysing with a general-purpose assistant is not high-risk. Your duties are limited but real: - **AI literacy (Article 4).** After the Omnibus, providers and deployers must take measures to support AI literacy of their staff, considering knowledge, role and context. No certificate is required, but keep records of training and guidance. - **Prohibited practices (Article 5).** Inferring employees' emotions at work is banned, except for medical or safety reasons. Check before enabling emotion features on staff calls or meetings. - **Publishing AI output (Article 50(4)).** Disclose deepfakes. Disclose AI-generated text published to inform the public on matters of public interest, unless it was human-reviewed under editorial responsibility. ### A customer service chatbot Article 50(1) requires that people are informed they are interacting with an AI system, unless that is obvious. If you bought the chatbot, the vendor is the provider, but check that your configuration keeps the disclosure. If you built it and launched it under your brand, the duty is yours. A first message such as "You are chatting with an AI assistant" plus a route to a human is the practical minimum. If AI is used to decide about people, for example screening job applicants or assessing creditworthiness, it is Annex III high-risk. From 2 December 2027 deployers must follow the instructions for use, assign human oversight, monitor operation, keep logs, inform affected workers and people, and in some cases assess fundamental rights impact. 05 / 09 Chapter ## How does the AI Act relate to the GDPR in Sweden? In short IMY states that the AI Act and the GDPR apply in parallel. The GDPR applies whenever personal data is processed when AI is developed or used; the AI Act does not replace legal basis, transparency or DPIAs. The Swedish Authority for Privacy Protection (IMY) is direct: the AI Act and the GDPR apply in parallel, and the GDPR applies whenever personal data is processed in connection with developing or using AI. Complying with one does not mean complying with the other. IMY's guidance on GDPR and AI (Vägledning om GDPR och AI, updated May 2026) covers legal basis, the data protection principles, transparency when models are hard to explain, data accuracy and discriminatory outcomes, and limits on automated decision-making. In practice, a DPIA under the GDPR and, for certain high-risk deployers, a fundamental rights impact assessment under the AI Act can be prepared together. IMY is also an AI Act market surveillance authority, so it may look at both sides. Alice Labs practitioner team ## Not sure which AI Act role you have? We help Swedish companies inventory their AI systems, classify roles and risk, and fix Article 50 disclosures. See AI governance 06 / 09 Chapter ## Who supervises the EU AI Act in Sweden? In short On 4 June 2026 the Government appointed PTS, IMY, Finansinspektionen, Läkemedelsverket and Swedac until 31 December 2026. PTS is single point of contact and supervises chatbot transparency; IMY covers remaining prohibitions and biometrics. The Government decided on 4 June 2026 (Fi2026/01365) to appoint five national competent authorities under Article 70 of the AI Act. The assignment runs until 31 December 2026 while permanent legislation is prepared, based on the inquiry SOU 2025:101. General-purpose AI models are supervised at EU level by the Commission's AI Office. Digg, the Agency for Digital Government, is not an appointed AI Act authority. With IMY it published national guidelines for generative AI in public administration in January 2025, a useful reference for private companies too. Swedish buyers running cross-border AI procurement across the EU should pair the Swedish supervisor map above with our vendor-level European AI consulting partners 2026 (https://alicelabs.ai/en/insights/best-ai-consulting-firms-europe-2026) shortlist, which ranks the firms most capable of handling multi-jurisdiction AI Act scoping (Deloitte EU, KPMG Lighthouse Trusted AI, Capgemini Invent, Alice Labs and others) in a single engagement. | Authority | Role | Examples of what it supervises | | --- | --- | --- | | Post- och telestyrelsen (PTS) | Market surveillance, single point of contact, AI sandbox | Chatbot disclosure, content marking and deepfakes (Art. 50(1), (2), (4)); prohibitions and high-risk AI in critical infrastructure, education, employment, public benefits and emergency calls | | Integritetsskyddsmyndigheten (IMY) | Market surveillance (and GDPR) | Prohibitions not assigned to PTS or FI; high-risk biometrics, creditworthiness outside FI's remit, law enforcement, migration and justice; Art. 50(3) emotion recognition disclosure | | Finansinspektionen | Market surveillance | Credit scoring within its supervised activities; life and health insurance pricing | | Läkemedelsverket | Market surveillance and notifying authority | High-risk AI in medical devices and in vitro diagnostics | | Swedac | Notifying authority | Conformity assessment bodies in all other areas | | EU AI Office | EU-level supervisor | General-purpose AI models | Source: Regeringsbeslut Fi2026/01365, 2026-06-04 (https://www.regeringen.se/regeringsuppdrag/2026/06/uppdrag-att-vara-nationella-behoriga-myndigheter-enligt-al-forordningen) 07 / 09 Chapter ## EU AI Act checklist for Swedish companies in 2026 In short Inventory AI systems and roles, screen for prohibitions, document AI literacy, fix Article 50 disclosures, align with the GDPR, flag high-risk uses for December 2027 and assign an owner. 1. **Inventory.** List every AI system, including AI features in existing software, and your role for each. 2. **Screen for prohibitions.** Check against Article 5, especially emotion recognition at work, manipulative design and biometric categorisation. 3. **Document AI literacy.** Baseline training for everyone who uses AI, role-specific depth, and records of who was trained and when. 4. **Fix Article 50 disclosures.** Chatbots say they are AI, deepfakes are labelled, public-interest AI text is reviewed or labelled. 5. **Align with the GDPR.** Legal basis, data processing agreements with AI vendors, DPIAs where required, rules on what staff may enter. 6. **Flag high-risk candidates.** Recruitment, performance management, credit, insurance, education or critical infrastructure: plan for 2 December 2027 now. 7. **Assign an owner.** One accountable person, a short AI policy and a review at least twice a year. 08 / 09 Chapter ## Common mistakes Swedish companies make with the AI Act In short Believing the Omnibus postponed everything, assuming ChatGPT users are exempt, treating the AI Act as a GDPR replacement, and launching chatbots without an AI disclosure. - **"Everything was postponed."** Only high-risk dates moved. - **"We only use ChatGPT."** Deployers have duties too, starting with AI literacy. - **"The AI Act replaces the GDPR."** IMY says both apply. - **Forgetting that building makes you a provider.** An in-house chatbot under your brand carries provider duties. - **AI literacy as a one-off webinar.** Measures must fit roles, with records. - **No inventory.** AI features in CRM, HR or support software are where high-risk uses hide. This is a practical overview, not legal advice. Alice Labs practitioner team ## Make the AI Act part of how you work with AI Alice Labs combines AI governance with role-based AI training, so your AI inventory, policy and Article 4 records are in place before the next deadline. Talk to us about AI governance 09 / 09 Chapter ## How Alice Labs helps Swedish companies with the AI Act In short Alice Labs helps with AI governance (inventory, role classification, AI policy, Article 50 reviews) and with AI training that supports the Article 4 literacy duty. - **AI governance.** AI inventory and role classification, screening against prohibited and high-risk categories, a short AI policy, Article 50 reviews of chatbots and agents, aligned with your GDPR work. See AI governance (https://alicelabs.ai/en/ai-governance) (Swedish: AI-governance (https://alicelabs.ai/ai-governance)). - **AI training.** Role-based training in ChatGPT, Copilot and Claude, including risks and internal rules, with a record of who was trained. See AI-utbildning (https://alicelabs.ai/ai-utbildning) and AI literacy for enterprises (https://alicelabs.ai/en/insights/ai-literacy-for-enterprises). For all dates, see the EU AI Act timeline (https://alicelabs.ai/en/insights/eu-ai-act-timeline-2026). We work alongside your legal and data protection functions, not instead of them. ## About the Authors & Reviewers Written by Image: Eric Lundberg - Co-Founder, Alice Labs at Alice Labs (https://alicelabs.ai/images/eric-lundberg.png) Eric Lundberg (https://www.linkedin.com/in/eric-lundberg-3530451bb/) Co-Founder, Alice Labs Co-Founder at Alice Labs. Builds AI automation, agent workflows and integration systems that hold up in real business operations. - AI automation & agent systems lead - Workflow design across 100+ deployments - Specialist in RAG, integrations & APIs View profile: https://www.linkedin.com/in/eric-lundberg-3530451bb/ Eric Lundberg on LinkedIn: https://www.linkedin.com/in/eric-lundberg-3530451bb/ Email Eric Lundberg: eric@alicelabs.ai Reviewed by September 29, 2026 Image: Linus Ingemarsson - CEO & Co-Founder, Alice Labs at Alice Labs (https://alicelabs.ai/images/linus-ingemarsson.png) Linus Ingemarsson (https://www.linkedin.com/in/linus-ingemarsson/) CEO & Co-Founder, Alice Labs CEO & Co-Founder at Alice Labs. Author of 7 research reports on AI adoption, governance and labor markets cited across EU, OECD and US benchmarks. - 8+ years in AI strategy & implementation - Top-5 AI Speaker, Sweden (Mindley 2025) - 100+ enterprise AI engagements View profile: https://www.linkedin.com/in/linus-ingemarsson/ Linus Ingemarsson on LinkedIn: https://www.linkedin.com/in/linus-ingemarsson/ Email Linus Ingemarsson: linus@alicelabs.ai Reviewed for technical accuracy, methodology and source integrity. · All claims trace to public sources cited in-line. ## Frequently Asked Questions ### Does the EU AI Act apply to Swedish companies? Yes. As an EU regulation it applies directly in Sweden, to companies that develop, sell or use AI, including those that only use ChatGPT or Copilot. ### Who supervises the AI Act in Sweden? Since a government decision of 4 June 2026: PTS (single point of contact), IMY, Finansinspektionen and Läkemedelsverket for market surveillance, and Swedac as notifying authority, until 31 December 2026. ### Is IMY the AI Act authority in Sweden? IMY is one of several. It supervises prohibited practices not assigned to PTS or Finansinspektionen, high-risk AI in areas such as biometrics and law enforcement, and Article 50(3) disclosures, alongside its GDPR role. ### What does Digg do under the AI Act? Digg is not an appointed AI Act authority. With IMY it published national guidelines for generative AI in public administration in January 2025. ### When do the high-risk rules apply after the Digital Omnibus? Regulation (EU) 2026/1744 moved Annex III high-risk rules, such as AI in recruitment or credit scoring, to 2 December 2027, and high-risk AI in regulated products under Annex I to 2 August 2028. ### When does Article 50 apply to chatbots? From 2 August 2026. Chatbots must inform people that they are interacting with AI unless it is obvious. Generative systems placed on the market before 2 August 2026 have until 2 December 2026 to add machine-readable marking. ### Do we have to train staff in AI under the AI Act? Article 4 has applied since 2 February 2025. After the Digital Omnibus, providers and deployers must take measures to support AI literacy of staff, adapted to their role and context. Keep records of what you did. ### Is using ChatGPT or Copilot high-risk under the AI Act? Not for office work such as drafting or summarising. It becomes high-risk only for listed purposes, such as screening job applicants or credit scoring. ### How does the AI Act relate to the GDPR? IMY states that they apply in parallel. The GDPR applies whenever AI processes personal data; the AI Act does not replace legal basis or DPIAs. ### What are the fines under the EU AI Act? Up to EUR 35 million or 7 percent of global turnover for prohibited practices, and EUR 15 million or 3 percent for most other breaches. SMEs pay the lower amount. Previous in AI in Sweden ### Top AI Companies in Sweden 2026: Startups, Scaleups & Enterprise https://alicelabs.ai/en/insights/ai-companies-sweden-2026 Next in AI in Sweden ### Sweden's National AI Strategy: What Enterprises Need to Know https://alicelabs.ai/en/insights/swedish-ai-national-strategy ## Further reading - Digg: Riktlinjer för generativ AI inom offentlig förvaltning (https://www.digg.se/ai-for-offentlig-forvaltning/riktlinjer-for-generativ-ai)· digg.se - IMY: IMY blir marknadskontrollmyndighet för AI-förordningen (https://www.imy.se/nyheter/imy-blir-marknadskontrollmyndighet-for-ai-forordningen/)· imy.se - Riksdagen: Anpassningar till AI-förordningen (SOU 2025:101) (https://www.riksdagen.se/sv/dokument-och-lagar/dokument/statens-offentliga-utredningar/anpassningar-till-ai-forordningen_hdb3101/html/)· riksdagen.se ## Related services AI governance: https://alicelabs.ai/en/ai-governance AI-governance (Swedish): https://alicelabs.ai/ai-governance AI-utbildning för företag: https://alicelabs.ai/ai-utbildning ## Related reading deepdive ### EU AI Act Timeline 2026 Every AI Act application date in one place. https://alicelabs.ai/en/insights/eu-ai-act-timeline-2026 howto ### AI Literacy for Enterprises What the Article 4 AI literacy duty means in practice. https://alicelabs.ai/en/insights/ai-literacy-for-enterprises howto ### EU AI Act Compliance Checklist 2026 A detailed checklist for AI Act readiness. https://alicelabs.ai/en/insights/eu-ai-act-compliance-checklist-2026 ## Sources 1. EUR-Lex: Regulation (EU) 2024/1689 (Artificial Intelligence Act) (https://eur-lex.europa.eu/eli/reg/2024/1689/oj/eng)(accessed 2026-09-29) 2. EUR-Lex: Regulation (EU) 2026/1744 (Digital Omnibus on AI) (https://eur-lex.europa.eu/eli/reg/2026/1744/oj/eng)(accessed 2026-09-29) 3. European Commission, AI Act Service Desk: When does enforcement start? (https://ai-act-service-desk.ec.europa.eu/en/ai-act/faq/when-does-enforcement-start)(accessed 2026-09-29) 4. European Commission: Transparency obligations under Article 50 of the AI Act (FAQ) (https://digital-strategy.ec.europa.eu/en/faqs/transparency-obligations-under-article-50-ai-act)(accessed 2026-09-29) 5. European Commission: AI Literacy, Questions & Answers (https://digital-strategy.ec.europa.eu/en/faqs/ai-literacy-questions-answers)(accessed 2026-09-29) 6. Regeringen: Uppdrag att vara nationella behöriga myndigheter enligt AI-förordningen (Fi2026/01365) (https://www.regeringen.se/regeringsuppdrag/2026/06/uppdrag-att-vara-nationella-behoriga-myndigheter-enligt-al-forordningen)(accessed 2026-09-29) 7. IMY: Vägledning om GDPR och AI (https://www.imy.se/verksamhet/dataskydd/innovationsportalen/vagledning-om-gdpr-och-ai/)(accessed 2026-09-29) 8. IMY: How does the AI Act relate to the GDPR? (https://www.imy.se/en/frequently-asked-questions/how-does-the-ai-act-relate-to-the-gdpr/)(accessed 2026-09-29) 9. PTS: AI-förordningen (https://pts.se/ai/ai-forordningen/)(accessed 2026-09-29) Next scheduled review: 2026-12-29 Alice Labs practitioner team Talk to us about AI governance Share Share on LinkedIn (https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Falicelabs.ai%2Fen%2Finsights%2Feu-ai-act-for-swedish-companies)Share on X (https://twitter.com/intent/tweet?url=https%3A%2F%2Falicelabs.ai%2Fen%2Finsights%2Feu-ai-act-for-swedish-companies&text=EU%20AI%20Act%20for%20Swedish%20Companies%202026%3A%20Dates%20and%20Regulators) ## Get in Touch! The lab usually responds within 24 hours. Need help with AI? Get in touch (https://alicelabs.ai/en/ai-consulting-services#contact-form) ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://alicelabs.ai/#organization", "name": "Alice Labs", "alternateName": [ "Alice Labs AB", "AliceLabs" ], "legalName": "Alice Labs AB", "identifier": "559443-5470", "foundingLocation": { "@type": "Place", "name": "Stockholm, Sweden" }, "url": "https://alicelabs.ai", "logo": { "@type": "ImageObject", "@id": "https://alicelabs.ai/#logo", "url": "https://alicelabs.ai/images/alice-logo.png", "contentUrl": "https://alicelabs.ai/images/alice-logo.png", "width": 2000, "height": 2027, "caption": "Alice Labs" }, "image": { "@id": "https://alicelabs.ai/#logo" }, "description": "Alice Labs är en svensk AI-byrå som hjälper företag implementera AI - från strategi till skalning.", "slogan": "From AI strategy to measurable results.", "foundingDate": "2023", "email": "hej@alicelabs.ai", "telephone": "+46734157476", "address": { "@type": "PostalAddress", "streetAddress": "Hammarbybacken 27", "addressLocality": "Stockholm", "postalCode": "120 30", "addressCountry": "SE" }, "contactPoint": [ { "@type": "ContactPoint", "contactType": "customer service", "email": "hej@alicelabs.ai", "telephone": "+46734157476", "areaServed": [ "SE", "EU" ], "availableLanguage": [ "Swedish", "English" ] } ], "areaServed": [ { "@type": "Country", "name": "Sweden" }, { "@type": "Place", "name": "Europe" } ], "knowsAbout": [ "AI strategy", "AI implementation", "AI agents", "AI automation", "Generative AI", "AI governance", "AI training", "Machine learning", "Large language models", "RAG", "AI consulting", "Digital transformation", "AI search optimization", "LLMO", "AI for enterprise" ], "founder": [ { "@id": "https://alicelabs.ai/#linus" }, { "@id": "https://alicelabs.ai/#eric" } ], "sameAs": [ "https://www.linkedin.com/company/alicelabsai", "https://www.trustpilot.com/review/alicelabs.ai", "https://www.wikidata.org/wiki/Q140369570" ] }, { "@type": "Person", "@id": "https://alicelabs.ai/#linus", "name": "Linus Ingemarsson", "givenName": "Linus", "familyName": "Ingemarsson", "jobTitle": "Co-Founder", "description": "Co-founder of Alice Labs. 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