178 articles rewritten with AI — from 141 to 3,091 clicks
An AI-driven rewrite engine that automatically identifies underperforming articles, analyzes Search Console data, and rewrites content for better rankings.
Resultat över tid
Executive Summary
- The website had hundreds of published articles generating minimal or no organic traffic
- Manual identification and rewriting was too time-consuming to be feasible
- Alice Labs built an AI automation that pinged Search Console, identified underperforming articles and their ranking keywords, and automatically rewrote the content
- 178 articles were processed and rewritten based on real-time data from Google
- Result: From 141 to 3,091 clicks (+2,092%), 330% increase in daily clicks, 8.77M impressions
Starting Point
The website had built a large article archive over time, but many articles performed below their potential. Articles ranked on relevant keywords but failed to convert impressions into clicks. Manual analysis of each article against Search Console data was unrealistic given the volume — it would require hundreds of hours of SEO work to identify and optimize the content.
No systematic process for identifying underperforming content. Articles were published and forgotten without follow-up on rankings and CTR.
Manual checking against Search Console was time-consuming and inconsistent. No automation to connect ranking keywords with content optimization.
The SEO team lacked resources to analyze and optimize hundreds of existing articles in parallel with ongoing production.
Why Alice Labs
- Experience building AI automations for large-scale content optimization
- Technical competence to integrate with Google Search Console API for real-time data
- Ability to build intelligent rewrite systems that preserve the article's core while optimizing for actual keywords
- Track record of measurable SEO results with AI automation
What We Built
We built an AI-driven rewrite engine that automatically identifies articles with low CTR, fetches data on which keywords they rank for from Search Console, and then rewrites the content to better match search intent. The system segments articles based on current performance and prioritizes those with the greatest improvement potential.
Quality & Safety
- Human review of rewritten articles before publishing
- Preservation of original content facts and messaging
- Segmentation based on performance for prioritized optimization
- Continuous monitoring of results after rewriting
- Fallback during API disruptions with Search Console
Results
+2,092% click increase • 178 articles automatically rewritten • 8.77M impressions • ~32 clicks/day (up from ~5)
Why This Worked
- 1.Data drives decisions. Search Console data shows exactly which keywords the article ranks on — the AI uses that information for precision.
- 2.Automation enables scale. 178 articles would have taken months to optimize manually — with AI it was done in a fraction of the time.
- 3.Segmentation maximizes ROI. By dividing articles into segments (0 clicks, 1 click, 2 clicks) we could prioritize those with the greatest improvement potential.
- 4.Iterative improvement. Results improved over time: from ~21 clicks/day to ~32 clicks/day in the latest measurement period.
- 5.Existing content is a goldmine. Instead of producing new content, we optimized what already ranked — faster results.
When This Solution Is NOT Right
- ×If you have fewer than 50 published articles to optimize
- ×If your content requires fact-checking by domain experts (e.g., medical or legal content)
- ×If you don't have access to Search Console data for your domain
- ×If your articles already have high CTR and top rankings
Is This Right for You?
- You have a large archive of published articles with varying performance
- Many articles rank but don't convert impressions into clicks
- You lack resources to manually optimize hundreds of articles
- You have access to Google Search Console for your domain
- You want to maximize the value of existing content instead of just producing new
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About Alice Labs: Alice Labs is a Swedish AI agency helping companies implement AI solutions that deliver measurable business results. From AI agents and automation to AI-driven SEO — we build systems that create real impact.
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