
Alice Labs helps organizations build generative AI strategies that move beyond ad-hoc experimentation to structured, governed deployment. We deliver LLM adoption roadmaps, model selection frameworks (build vs. buy vs. fine-tune), governance policies, and phased implementation plans that maximize ROI while managing risk.
An experienced team with broad AI and tech backgrounds from leading companies

Linus
Co-founder & AI Consultant

Alice
CEO & Co-founder

Jens
AI Consultant

Eric
Co-founder & AI Consultant

Lisa
Project Lead & Implementation
Verified outcomes from completed AI implementations
Ljusgårda (Supernormal Greens)
Public Sector
Media Company
Generative AI strategy is a specialized plan for adopting large language models (LLMs), image generators, code assistants, and other foundation model technologies within an organization. It goes beyond general AI strategy by addressing the unique opportunities and risks of generative AI—including hallucination management, intellectual property concerns, shadow AI governance, and the build-vs-buy-vs-fine-tune decision.
At Alice Labs, we've helped 50+ organizations move from ad-hoc ChatGPT usage to structured, governed generative AI deployment. Our strategies deliver measurable productivity gains while ensuring compliance with EU AI Act and data privacy requirements.
Proven use-cases with measurable business outcomes
Intelligent agents handling first-line support with human escalation
Automated review, extraction, and summarization of complex documents
Scale content creation while maintaining brand voice and quality
AI-assisted coding, testing, and code review workflows
RAG-powered enterprise search across documents and systems
AI-driven personalization at scale for marketing and sales
"We decided early on to embrace AI technology and needed a partner who could explore opportunities, propose solutions, lead change management, and build them. With Alice, we got everything in one place and have implemented multiple solutions that increased efficiency so significantly that an entire team could be reallocated."
Andreas Wilhelmsson
CEO & Co-founder
Supernormal Greens / Ljusgårda
"Alice Labs' AI training gave us all a real aha-moment, whether we were completely new to the field or experienced! The training contained a perfect balance between theory and practice. We have definitely become more efficient at work!"
Åsa Nordin
IT Manager
Trollhättan Energi
"The collaboration with Alice Labs has been easy, educational, and incredibly supportive. We engaged them to improve our processes and create more efficiency in the team, and the result truly exceeded expectations. Through their guidance, we've gained better structure, faster workflows, and more time for what actually creates results."
Frida
Partner Manager
Bruce Studios
"Fast, professional, and wonderful people. Find out for yourself <3"
Johannes Hansen
Founder
Johannes Hansen AB
Everything you need to know about generative AI strategy
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