
Alice Labs helps businesses get cited by AI search engines—Google AI Overviews, ChatGPT, Perplexity, and Microsoft Copilot. Our GEO (Generative Engine Optimization) and LLMO (Large Language Model Optimization) strategies build entity authority, structure content for machine readability, and ensure your brand is recommended when AI answers questions in your domain.
An experienced team with broad AI and tech backgrounds from leading companies

Linus
Co-founder & AI Consultant

Alice
CEO & Co-founder

Jens
AI Consultant

Eric
Co-founder & AI Consultant

Lisa
Project Lead & Implementation
Verified outcomes from completed AI implementations
Ljusgårda (Supernormal Greens)
Public Sector
Media Company
AI Search Optimization encompasses two disciplines: GEO (Generative Engine Optimization)—optimizing for AI-powered search results like Google AI Overviews—and LLMO (Large Language Model Optimization)—ensuring your brand is recognized, cited, and recommended by AI models like ChatGPT, Perplexity, and Claude.
As AI search market share grows (projected 30%+ of search interactions by 2027), brands that invest early in AI visibility gain compounding advantages. The principles are different from traditional SEO: entity authority over keyword density, machine-readable structure over human-only formatting, and citable claims over vague marketing language.
At Alice Labs, we combine deep SEO expertise with AI-native strategies to build your brand's AI search presence. We don't just optimize for today's AI search—we build the entity foundation that ensures your brand is cited as AI systems evolve.
Full-stack AI search visibility: from entity building to citation tracking
Structure content for Google AI Overviews inclusion: definitions, Q&A blocks, schema markup, and citation-ready formatting.
Build brand authority in LLM knowledge bases through entity optimization, authoritative content, and retrieval-ready structuring.
Map and strengthen your brand's entity graph: people, products, concepts, and relationships that AI systems use to understand and recommend you.
Comprehensive JSON-LD implementation: Organization, FAQPage, Service, HowTo, and custom schemas that AI crawlers prioritize.
Track how AI systems mention your brand: citation rates, context quality, competitor comparison, and trend analysis.
Transform existing content into AI-readable format: clear definitions, citable claims, sourced statistics, and semantic structure.
Optimize for how people ask AI: natural language queries, follow-up patterns, and intent chains that drive AI recommendations.
Dashboards tracking AI referral traffic, citation frequency, entity authority scores, and competitive positioning.
Both matter. Here's how they differ and work together.
"We decided early on to embrace AI technology and needed a partner who could explore opportunities, propose solutions, lead change management, and build them. With Alice, we got everything in one place and have implemented multiple solutions that increased efficiency so significantly that an entire team could be reallocated."
Andreas Wilhelmsson
CEO & Co-founder
Supernormal Greens / Ljusgårda
"Alice Labs' AI training gave us all a real aha-moment, whether we were completely new to the field or experienced! The training contained a perfect balance between theory and practice. We have definitely become more efficient at work!"
Åsa Nordin
IT Manager
Trollhättan Energi
"The collaboration with Alice Labs has been easy, educational, and incredibly supportive. We engaged them to improve our processes and create more efficiency in the team, and the result truly exceeded expectations. Through their guidance, we've gained better structure, faster workflows, and more time for what actually creates results."
Frida
Partner Manager
Bruce Studios
"Fast, professional, and wonderful people. Find out for yourself <3"
Johannes Hansen
Founder
Johannes Hansen AB
Everything you need to know about AI search visibility
Book a free AI Search Audit to discover your AI visibility gaps
Combine multiple services for maximum impact – we help you find the right mix