About Alice Labs

    We help Nordic and European organizations move from AI pilots to AI in production.

    Alice Labs is a Stockholm-based AI consulting firm working with organizations from fast-growing scaleups to large enterprises. We design, build, and operate AI systems across four service lines — strategy, implementation, training, and AI agents — delivered by one tight, multidisciplinary team. No subcontractors, no handoffs, EU AI Act and GDPR built in from day one.

    100+
    AI implementations
    8
    Published research reports
    2023
    Founded
    Nordic + EU
    Coverage

    What we do

    AI Strategy

    Roadmaps, use-case prioritization, AI governance, EU AI Act compliance, board-level enablement.

    AI Implementation

    Production-grade AI agents, RAG systems, automation pipelines, integrations (LangGraph, OpenAI, Anthropic Claude, Microsoft Copilot, AWS Bedrock).

    AI Training

    Role-based AI academies for executives, managers, developers, customer support, sales, and procurement teams.

    AI Operations

    Evaluation frameworks, observability, drift monitoring, model governance for AI systems running in production.

    Real client outcomes

    Concrete results from selected engagements. See all case studies →

    Ljusgårda (Supernormal Greens)Food / CPG

    AI order-handling agent automating 200+ retail accounts

    2.5M SEK/year saved83% cost reduction6-week build
    Swedish public-sector organizationPublic Sector

    Document automation: 60h → 3 min per document

    95% time reduction6,400–8,000 hours/year freed
    Nordic media publishersMedia & Publishing

    AI content production + AI-driven SEO rewrite system

    400K SEK/month recurring+2,092% organic clicks178 articles auto-optimized
    Accounting firmProfessional Services

    AI-driven SEO from zero visibility to top-3 rankings

    0 → 41 top-3 Google rankings+260% organic traffic3 months
    Global security firmB2B Security

    Multichannel marketing automation across 7 channels

    176K SEK/month operational savings7 channels automated

    Industries we serve

    Financial servicesPublic sectorMedia & publishingRetail & ecommerceB2B SaaSIndustrialProfessional servicesHealthcare

    Why Alice Labs vs Big-4 or global consultancies

    Five reasons clients pick us over McKinsey, BCG, Accenture, or Capgemini.

    8-week pilot-to-production cycle

    vs 6–12 months at traditional consultancies

    30–50% of Big-4 rates

    Sharper execution, lower overhead

    Native Nordic context

    Swedish + Nordic enterprise expertise, not parachute consulting

    Founders code alongside clients

    Not above them — deep involvement at every stage

    One team, end to end

    Strategy through operations — zero handoff loss

    Leadership

    Alice Holmgren

    Alice Holmgren

    CEO

    Leads strategy and growth across the Nordic AI consulting market.

    Linus Ingemarsson

    Linus Ingemarsson

    Co-Founder

    Architects AI agent systems and automation in production for clients across financial services, media, and the public sector.

    Eric Lundberg

    Eric Lundberg

    Co-Founder

    Designs AI automation systems and agent workflows that remove repetitive work and make day-to-day operations more reliable.

    Verified company identity

    Alice Labs is a publicly registered Swedish company with verified third-party identity anchors.

    Legal entity
    Alice Labs AB
    Org.nr 559443-5470
    Wikidata
    Q140369570 →
    LinkedIn
    Alice Labs →

    Location & contact

    Headquarters

    Hammarbybacken 27
    120 30 Stockholm
    Sweden

    Areas served

    Sweden, Nordics (Denmark, Norway, Finland), EU/EEA

    Ready to move from AI pilot to production?

    30-minute scoping call. We'll map your AI use case, surface the biggest risks, and tell you what an 8-week pilot would look like.

    Book a call