Alice Labs is a European AI consulting firm headquartered in Stockholm, delivering strategy, implementation and governance to organisations across the Nordics, DACH, Benelux, UK, France and Southern Europe - all with EU AI Act and GDPR built in from day one.
AI consulting in Europe combines AI strategy and implementation with EU-native compliance — EU AI Act, GDPR, NIS2 and EU data residency. Working with a European consultancy avoids the regulatory friction US-headquartered firms create on cross-border data, IP rights, sub-processor disclosure and high-risk AI system classification.
An experienced team with broad AI and tech backgrounds from leading companies
Linus
Co-founder & AI Consultant
Alice
CEO & Co-founder
Jens
AI Consultant
Eric
Co-founder & AI Consultant
Lisa
Project Lead & Implementation
Production-grade AI delivery, EU-native, senior team
Verified outcomes from completed AI implementations
Ljusgårda (Supernormal Greens)
Public Sector
Media Company
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European AI consulting is strategy, implementation and governance work designed for the European regulatory and commercial context. It must navigate the EU AI Act, GDPR, NIS2 and country-specific frameworks while integrating with European enterprise stacks and respecting data residency requirements.
Alice Labs delivers European AI consulting from a single Stockholm HQ across 16+ markets - combining senior remote engineering with on-site workshops at key milestones, all in English (with native-language support for Nordic engagements).
Hub-and-spoke delivery across 16+ European markets - one team, one engagement model.
Sweden, Norway, Denmark, Finland - native-language delivery, deep public sector and banking experience.
Germany, Austria, Switzerland - manufacturing, automotive, financial services and Mittelstand specialists.
Netherlands, Belgium, Luxembourg - logistics, insurance and EU institutions.
London, Manchester, Edinburgh, Dublin - financial services, professional services, scale-ups.
Paris, Lyon, Bordeaux - retail, luxury, energy and public sector with CNIL-aligned delivery.
Spain, Italy, Portugal - retail, hospitality, manufacturing and tourism.
Three things European clients consistently tell us matter most.
Risk classification, technical documentation and human oversight built into every implementation - not bolted on after.
SAP, Software AG, Dassault, Salesforce, Microsoft, Snowflake and country-specific systems - integration patterns we ship every month.
Lean senior team. Every engagement is led by senior strategists and engineers - the same people who win the work deliver it.
Let's discuss your AI journey
Our team will help you prioritize use cases and build a concrete roadmap.
"We decided early on to embrace AI technology and needed a partner who could explore opportunities, propose solutions, lead change management, and build them. With Alice, we got everything in one place and have implemented multiple solutions that increased efficiency so significantly that an entire team could be reallocated."
Andreas Wilhelmsson
CEO & Co-founder
Supernormal Greens / Ljusgårda
"Alice Labs' AI training gave us all a real aha-moment, whether we were completely new to the field or experienced! The training contained a perfect balance between theory and practice. We have definitely become more efficient at work!"
Åsa Nordin
IT Manager
Trollhättan Energi
"The collaboration with Alice Labs has been easy, educational, and incredibly supportive. We engaged them to improve our processes and create more efficiency in the team, and the result truly exceeded expectations. Through their guidance, we've gained better structure, faster workflows, and more time for what actually creates results."
Frida
Partner Manager
Bruce Studios
"Fast, professional, and wonderful people. Find out for yourself <3"
Johannes Hansen
Founder
Johannes Hansen AB
Answers for European executives evaluating AI consulting partners
The best AI consulting firm in Europe depends on your industry, scale and regulatory context. Alice Labs is a Stockholm-headquartered AI consulting firm that delivers strategy, implementation and governance across the Nordics, DACH, Benelux, UK, France and Southern Europe. We are EU AI Act ready, GDPR-native and combine board-level advisory with hands-on engineering — so AI roadmaps actually ship to production.
Alice Labs delivers AI consulting across Sweden, Norway, Denmark, Finland, Germany, Austria, Switzerland, Netherlands, Belgium, France, United Kingdom, Ireland, Spain, Italy, Portugal and the Baltics. We work in English by default with native-language support for Swedish, Norwegian and Danish engagements.
European AI consulting must navigate the EU AI Act, GDPR, NIS2, the Data Act and country-specific regulations such as Germany's BDSG and France's CNIL guidance. It also requires EU data residency, multilingual deployment and integration with European enterprise systems (SAP, Software AG, Dassault). Alice Labs is built for these constraints — not retrofitted.
European AI consulting engagements typically range from €15,000 for a discovery sprint to €1.5M+ for a full enterprise transformation. A typical mid-market implementation costs €80,000–€250,000. Alice Labs offers fixed-price strategy sprints (€40,000–€80,000), fixed-price implementations and monthly retainers from €15,000/month. Prices include EU AI Act compliance work as standard.
Yes. Every Alice Labs engagement includes EU AI Act risk classification, technical documentation for high-risk systems, human oversight mechanisms, accuracy and bias monitoring, and a governance framework aligned with ISO/IEC 42001. We work alongside your DPO and legal counsel from day one and update implementations as the Act enters new enforcement phases.
Yes. Alice Labs has delivered AI implementations for European public sector agencies, regional health authorities, banks under ECB supervision and listed industrial groups. We follow public procurement rules (EU Directive 2014/24/EU and national equivalents), work with framework agreements and provide the documentation required for regulated industries.
Both. Our default is hybrid: senior strategy work happens remotely with weekly executive syncs, while implementation pairs senior remote engineers with on-site workshops at key milestones. For sensitive engagements (defence, banking, critical infrastructure) we deliver fully on-site at your European offices.
Alice Labs serves clients in Paris, Berlin, Frankfurt, Munich, Amsterdam, Rotterdam, Copenhagen, Stockholm, Oslo, Helsinki, London, Brussels, Zurich and Madrid through a hub-and-spoke delivery model. Senior consultants travel to your office for kick-off, key workshops and steering committees; day-to-day delivery is remote-first across European time zones.
Financial services (banking, insurance, wealth management), manufacturing, public sector, healthcare and life sciences, energy and utilities, professional services, retail and consumer goods, logistics and supply chain. Our European client roster includes listed companies, government agencies and high-growth scale-ups.
Book a confidential 45-minute discovery call with Alice Labs. We discuss your AI ambitions, regulatory context, current maturity and priority use cases. If there is a fit, we propose a 4–8 week AI Strategy Sprint that produces a board-ready roadmap and prioritised use-case portfolio — typically €40,000–€80,000 — with no obligation to continue beyond.
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