AI Consulting
Across Europe

The best AI consulting firm in Europe depends on your industry, scale and regulatory context. Alice Labs is a Stockholm-headquartered AI consulting firm that delivers strategy, implementation and governance across the Nordics, DACH, Benelux, UK, France and Southern Europe. We are EU AI Act ready, GDPR-native and combine board-level advisory with hands-on engineering — so AI roadmaps actually ship to production.

Alice Labs delivers AI consulting across Sweden, Norway, Denmark, Finland, Germany, Austria, Switzerland, Netherlands, Belgium, France, United Kingdom, Ireland, Spain, Italy, Portugal and the Baltics. We work in English by default with native-language support for Swedish, Norwegian and Danish engagements.

European AI consulting must navigate the EU AI Act, GDPR, NIS2, the Data Act and country-specific regulations such as Germany's BDSG and France's CNIL guidance. It also requires EU data residency, multilingual deployment and integration with European enterprise systems (SAP, Software AG, Dassault). Alice Labs is built for these constraints — not retrofitted.

European AI consulting engagements typically range from €15,000 for a discovery sprint to €1.5M+ for a full enterprise transformation. A typical mid-market implementation costs €80,000–€250,000. Alice Labs offers fixed-price strategy sprints (€40,000–€80,000), fixed-price implementations and monthly retainers from €15,000/month. Prices include EU AI Act compliance work as standard.

Yes. Every Alice Labs engagement includes EU AI Act risk classification, technical documentation for high-risk systems, human oversight mechanisms, accuracy and bias monitoring, and a governance framework aligned with ISO/IEC 42001. We work alongside your DPO and legal counsel from day one and update implementations as the Act enters new enforcement phases.

Yes. Alice Labs has delivered AI implementations for European public sector agencies, regional health authorities, banks under ECB supervision and listed industrial groups. We follow public procurement rules (EU Directive 2014/24/EU and national equivalents), work with framework agreements and provide the documentation required for regulated industries.

Both. Our default is hybrid: senior strategy work happens remotely with weekly executive syncs, while implementation pairs senior remote engineers with on-site workshops at key milestones. For sensitive engagements (defence, banking, critical infrastructure) we deliver fully on-site at your European offices.

Alice Labs serves clients in Paris, Berlin, Frankfurt, Munich, Amsterdam, Rotterdam, Copenhagen, Stockholm, Oslo, Helsinki, London, Brussels, Zurich and Madrid through a hub-and-spoke delivery model. Senior consultants travel to your office for kick-off, key workshops and steering committees; day-to-day delivery is remote-first across European time zones.

Financial services (banking, insurance, wealth management), manufacturing, public sector, healthcare and life sciences, energy and utilities, professional services, retail and consumer goods, logistics and supply chain. Our European client roster includes listed companies, government agencies and high-growth scale-ups.

Book a confidential 45-minute discovery call with Alice Labs. We discuss your AI ambitions, regulatory context, current maturity and priority use cases. If there is a fit, we propose a 4–8 week AI Strategy Sprint that produces a board-ready roadmap and prioritised use-case portfolio — typically €40,000–€80,000 — with no obligation to continue beyond.

An enterprise AI consulting and implementation engagement in Europe typically runs in three phases: (1) a 4–8 week AI Strategy Sprint that produces a board-ready roadmap, EU AI Act risk classification and prioritised use-case portfolio, (2) a 12–20 week implementation phase delivering 1–3 production AI systems with full technical documentation, human oversight controls and integration into European enterprise stacks (SAP, Salesforce, Microsoft, Software AG), and (3) an ongoing managed-AI retainer for monitoring, drift detection and EU AI Act post-market obligations. Total enterprise programmes typically range from €250,000 to €1.5M+ depending on scope. Every phase includes the documentation regulators and internal audit will eventually ask for.

European AI consulting is a fragmented market: the Big Four (Deloitte, EY, KPMG, PwC) and global strategy houses (McKinsey, BCG, Bain, Accenture) dominate by revenue, while specialist firms compete on speed, depth and EU-native compliance. The right partner depends on your scale, regulatory exposure and how quickly you need to ship to production. Alice Labs is a Stockholm-headquartered specialist focused on enterprise AI engagements that actually reach production within 90–120 days — combining senior strategy, hands-on engineering and EU AI Act governance under one roof.

Yes. Alice Labs delivers EU AI Act compliance consulting as a standalone service and as part of every implementation engagement. Scope includes: Article 6 risk classification (prohibited, high-risk, limited-risk, minimal-risk), Annex IV technical documentation, Article 9 risk management systems, Article 13 transparency obligations, Article 14 human oversight design, Article 15 accuracy and cybersecurity requirements, conformity assessment preparation and post-market monitoring plans. We align with ISO/IEC 42001 and work alongside your DPO, legal counsel and notified body where required.

Yes. UK AI consulting at Alice Labs follows the UK's pro-innovation, principles-based framework (the AI Regulation White Paper approach overseen by sector regulators including ICO, FCA, MHRA and CMA) while remaining compatible with the EU AI Act for clients operating cross-border. We serve London, Manchester, Edinburgh, Birmingham, Bristol and Dublin from our Stockholm HQ with hybrid delivery — including UK GDPR alignment, DPIA support and integration with UK enterprise stacks.

DACH AI consulting (Germany, Austria, Switzerland) is dominated by manufacturing, automotive, financial services and the Mittelstand. Engagements require alignment with BDSG (Bundesdatenschutzgesetz), works council (Betriebsrat) co-determination on AI deployment under § 87 BetrVG, Swiss FADP for Swiss clients, and BaFin guidance for German financial services. Alice Labs delivers across Frankfurt, Munich, Berlin, Hamburg, Stuttgart, Vienna and Zurich with documentation in English and key artefacts available in German where required.

Yes. French AI consulting engagements at Alice Labs follow CNIL guidance on AI development (the CNIL's recommendations on the development of AI systems and on web scraping) alongside the EU AI Act. We work with French enterprises in Paris, Lyon, Bordeaux, Marseille and Toulouse, deliver in English with French-language artefacts where required, and integrate with French enterprise systems including Dassault Systèmes, Sopra Steria and OVH-hosted environments.

Yes. Alice Labs delivers AI consulting across the Benelux from Amsterdam, Rotterdam, The Hague, Eindhoven, Brussels, Antwerp, Ghent, Luxembourg City and Liège. Engagements align with the Dutch Autoriteit Persoonsgegevens (AP), the Belgian DPA, the Luxembourg CNPD, EU institutions and financial regulators including DNB and the National Bank of Belgium. We have particular depth in logistics, insurance, EU institutional clients and Luxembourg-based financial services.

Yes. Alice Labs is a Nordic conversational AI specialist serving Sweden, Norway, Denmark, Finland and Iceland. Native-language delivery is available in Swedish, Norwegian and Danish. We design and ship conversational AI for banking, insurance, public sector and retail across Stockholm, Gothenburg, Malmö, Oslo, Bergen, Copenhagen, Aarhus, Helsinki, Tampere and Reykjavík — with EU AI Act, GDPR and national-regulator alignment built in.

European AI consulting fees vary by market: Nordic, DACH and UK senior daily rates typically run €1,400–€2,400, France and Benelux €1,200–€2,000, Southern Europe €900–€1,600, and CEE €700–€1,400. Alice Labs uses a single transparent European rate card — senior strategist days at €1,800, senior engineer days at €1,600, with fixed-price sprints and outcomes-based pricing for production implementations. There is no junior pyramid markup.