AI Go-to-Market Strategy —
Your AI Partner for Product Launch & Market Entry

AI Agent for Order Management

Ljusgårda (Supernormal Greens)

• 83% cost reduction
• 70-80% automation
• 6-week implementation

Document Automation: 60h → 3min

Public Sector

• 95% time reduction
• 60h → 3min/doc
• 1000+ hours/month saved

AI-Driven Content Production

Media Company

• $100K first year
• $40K/month recurring
• 12-month build-up

AI go-to-market strategy consulting is the practice of helping enterprises design and execute product launches or market-entry programmes where AI is either the product itself, the go-to-market engine, or both. The AI-as-engine layer covers predictive segmentation, AI-personalised outbound at ICP scale, LLM-generated content pipelines feeding inbound and paid, and agentic prospecting workflows that would be economically impossible with a human-only motion.

Alice Labs is a Stockholm-headquartered AI consultancy with 100+ production AI implementations since 2023. We are the AI partner that Nordic and European scale-ups hire when they are launching a new product, entering a new geography, or consolidating GTM after M&A. Every engagement is scoped and delivered by the same senior team, priced on fixed bands, and built to be operable in-house after a 90-day pilot. We connect directly to our AI consulting hub and adjacent services including AI strategy consulting, AI implementation consultant engagements, and AI consulting Stockholm for locally scoped work.

Last updated 2026-08-11 · Next editorial review 2026-11-09 · Alice Labs editorial team

You are launching an AI product or an AI-powered tier of an existing product and need positioning, ICP, and demand instrumentation from day one.

Your existing outbound is generic and plateauing. You need an LLM-personalisation layer over Clay, Apollo, and your CRM without breaking deliverability.

You are entering the Nordics, DACH, Benelux, or UK and want an AI-augmented SDR motion rather than hiring a full local team on day one.

You are creating or contending a category and need 60-120 editorial-quality assets per quarter aligned to a real keyword and entity map.

You have just acquired or merged and need one GTM motion, one attribution model, and one AI stack across the combined revenue org.

Perplexity and Claude with custom retrieval over competitor sites, analyst reports, review sites, and your internal CRM signals. Delivered in days, not weeks.

Draft positioning is stress-tested against synthetic buyer personas grounded in real interview transcripts before it hits a single prospect.

One editorial engine feeds inbound SEO, LLM citation surface (ChatGPT, Perplexity, Google AI Overviews), paid landing pages, and outbound sequences.

Scoring trained on your own won and lost deals, deployed inside HubSpot or Salesforce, with drift monitoring and quarterly retraining.

Working infrastructure, not a diagram. Deliverability warmed, sending domains configured, sequences launched inside the engagement.

Alice Labs operates the engine for 90 days so your team learns the motion by watching a working system. Weekly review meetings, live attribution dashboard, quantitative decisions.

Discovery Sprint

2 weeks

EUR 15,000

GTM audit, ICP validation, positioning brief, prioritised 90-day roadmap. Suitable for pre-launch teams and enterprises evaluating a full engagement.

Full GTM Build

10-14 weeks

EUR 80,000 - 180,000

End-to-end programme: ICP, positioning, content engine, outbound stack build, predictive scoring, 90-day live pilot. Fixed price, senior-only delivery.

Fractional AI-GTM Leadership

6-month minimum retainer

EUR 12,000 - 25,000 / month

For scale-ups without an in-house AI-GTM head. Weekly review, model retraining, quarterly planning, optional managed outbound operation.

B2B SaaS

Product-led and sales-led motions, EUR 10M-100M ARR.

Deep tech

AI-native, robotics, quantum, materials science with technical evaluator buyers.

Industrial AI

Manufacturing, energy, supply chain applying AI to physical operations.

Fintech

Regulated environments needing EU AI Act and DORA-aligned GTM narratives.

Health tech

Payer, provider, and life sciences with high-scrutiny procurement.

Engagement pattern

Pattern, not a named client — presented as a representative shape of a recent full GTM build.

Nordic B2B SaaS scale-up (EUR 40M ARR) launching an AI-native product tier across three European markets. 12-week engagement: 4 weeks positioning and ICP work across the three geographies, 4 weeks stack build (Clay + Apollo + custom AI enrichment + Instantly, plus predictive scoring layered on HubSpot), 4 weeks operating the 90-day pilot alongside the client team.

Outcome: 340 sales-qualified leads against a 200-SQL target, meeting-to-opportunity conversion up from 14% to 22%, average cost per SQL 38% below their pre-engagement benchmark. All measured in the live attribution dashboard shipped with the engagement.

vs traditional GTM consultancies (Simon-Kucher, McKinsey Marketing & Sales)

Deep frameworks, but partner-scoped and analyst-delivered, with limited hands-on production stack build. Alice Labs is scoped and delivered by the same senior team, and ships working outbound and content infrastructure inside the engagement.

vs demand-gen agencies (WebMechanix, Refine Labs)

Strong on execution volume, weaker on category and positioning strategy for AI-native products. Alice Labs treats strategy and execution as one engagement rather than two contracts, so positioning survives contact with the sending infrastructure.

vs boutique AI-GTM shops

Growing category, uneven quality, few with EU AI Act fluency. Alice Labs differentiates on senior-only delivery, fixed-price commitments, EU AI Act and GDPR native, and 100+ production AI implementations across other engagements to draw pattern-match from.

Compliance posture: every engagement is delivered under EU AI Act, GDPR, and where relevant NIS2 constraints, with model documentation and human-in-the-loop review for any decision-support workflow that touches an Article 6 category. Same team also delivers AI training for enterprise teams so the motion is operable in-house post-pilot.

"We decided early on to embrace AI technology and needed a partner who could explore opportunities, propose solutions, lead change management, and build them. With Alice, we got everything in one place and have implemented multiple solutions that increased efficiency so significantly that an entire team could be reallocated."

"Alice Labs' AI training gave us all a real aha-moment, whether we were completely new to the field or experienced! The training contained a perfect balance between theory and practice. We have definitely become more efficient at work!"

"The collaboration with Alice Labs has been easy, educational, and incredibly supportive. We engaged them to improve our processes and create more efficiency in the team, and the result truly exceeded expectations. Through their guidance, we've gained better structure, faster workflows, and more time for what actually creates results."

"Fast, professional, and wonderful people. Find out for yourself <3"

Alice Labs builds AI go-to-market strategies for enterprises and scale-ups launching new products or entering new markets. We scope and execute end-to-end programmes: AI-augmented ICP research, positioning, AI-personalised outbound, LLM-driven content, predictive scoring, and a 90-day pilot, delivered by senior-only consultants on fixed pricing from Stockholm.