AI Agent · Food & Grocery
AI Agent for Order Management
Ljusgårda (Supernormal Greens)
$250K/year saved
- 83% cost reduction
- 70-80% automation
- 6-week implementation
Custom AI Agents That Deliver
FreshLast reviewed: · 3d agoAlice Labs is an AI agent development company. We design and build chat, voice, and workflow agents for companies that want the agent inside the tools they already use. Most teams start with a one-week AI sprint, then keep the parts that belong in production.



Production-grade AI delivery, EU-native, senior team
Team
An experienced team with broad AI and tech backgrounds from product companies and consultancies

Linus
Co-founder & AI Consultant

Adrian
AI Consultant

Jens
AI Consultant

Eric
Co-founder & AI Consultant

Linus T.
AI Consultant

Henrik
AI Consultant
Results
Verified outcomes from completed AI implementations
AI Agent · Food & Grocery
Ljusgårda (Supernormal Greens)
$250K/year saved
AI Automation · Public Sector
Public Sector
6,400 to 8,000 h/year freed
AI Automation · Media & Publishing
Media Company
$40K/month revenue
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Get in touch and we'll map your highest-impact AI opportunities.
Clients
"We decided early on to embrace AI technology and needed a partner who could explore opportunities, propose solutions, lead change management, and build them. With Alice, we got everything in one place and have implemented multiple solutions that increased efficiency so significantly that an entire team could be reallocated."
Andreas Wilhelmsson
CEO & Co-founder
Supernormal Greens / Ljusgårda
"Alice Labs' AI training gave us all a real aha-moment, whether we were completely new to the field or experienced! The training contained a perfect balance between theory and practice. We have definitely become more efficient at work!"
Åsa Nordin
IT Manager
Trollhättan Energi
"The collaboration with Alice Labs has been easy, educational, and incredibly supportive. We engaged them to improve our processes and create more efficiency in the team, and the result truly exceeded expectations. Through their guidance, we've gained better structure, faster workflows, and more time for what actually creates results."
Frida
Partner Manager
Bruce Studios
"Fast, professional, and wonderful people. Find out for yourself <3"
Johannes Hansen
Founder
Johannes Hansen AB
AI agents are autonomous software systems that understand requests, make decisions, and take actions across multiple systems and channels. Unlike rule-based chatbots, AI agents use large language models to understand context, handle complex multi-step tasks, and deliver personalized interactions at scale.
Modern AI agents operate across chat, voice, and email, integrating with CRM, ERP, and internal tools to access real-time data and execute transactions. They can qualify leads, resolve support tickets, process orders, and route cases, all while maintaining brand voice and escalating to humans when appropriate.
At Alice Labs, agents are built for the process, the data, and the brand, with a person still on the exceptions. Across 100+ implementations the production rate is 96%. Named work, including Ljusgårda, is on the case pages.
Gartner forecasts that by 2028, 33% of enterprise software applications will include agentic AI, up from less than 1% in 2024, and 15% of day-to-day work decisions will be made autonomously by AI agents.
Source: Gartner Top 10 Strategic Trends 2025McKinsey's State of AI 2024 found that 72% of organizations have adopted AI in at least one function, but only a small share have scaled gen AI to enterprise-wide impact, the bottleneck is implementation, integration, and governance, not model access.
Source: McKinsey State of AI 2024Last updated 2026-11-05
An AI voice agent service combines a large language model, speech-to-text and text-to-speech, business-grade telephony (Twilio, Vonage, Amazon Connect) and CRM integration into a phone agent that answers, understands and completes multi-step calls autonomously, delivered either as a build-and-hand-off engagement or as managed voice agent operations against agreed KPIs.
Alice Labs is a global AI implementation consultancy with 100+ production AI implementations since 2023 that delivers custom AI voice agents for businesses across inbound support, outbound sales, appointment booking, order confirmation, and after-hours coverage. Unlike SaaS voice platforms, we own the build, the integrations, and the KPIs, with a senior team on your systems.
Voice agents take routine calls and hand off when the conversation needs a person. Every agent integrates with your phone stack (Twilio, Telnyx, Aircall, SIP) and CRM (Salesforce, HubSpot, Dynamics), includes an evaluation harness so quality does not drift after launch, and is aligned with EU AI Act and GDPR from day one. Across 100+ implementations the production rate is 96%.
A modern AI voice agent service is not a single tool but a stack: an LLM for reasoning and dialogue, an STT layer (Whisper, Deepgram) for caller transcription, a TTS layer (ElevenLabs, OpenAI voices, or Amazon Polly Neural) for natural response, telephony infrastructure that terminates PSTN and SIP traffic, an orchestration layer that routes intent and executes tools, a knowledge layer (RAG on product, policy and CRM data), and observability with call recording, transcript search, latency SLOs and drift detection. Businesses buy the outcome; Alice Labs owns the stack. Nordic buyers can also read the Swedish ai agenter and ai sok pages.
| Dimension | Alice Labs (Agency) | Vapi | Retell | Bland | ElevenLabs Conv AI |
|---|---|---|---|---|---|
| Delivery model | Full-stack agency (build + run) | Developer platform | Developer platform | Developer platform | API + agent builder |
| Integration ownership | Owned by Alice Labs | Customer builds | Customer builds | Customer builds | Customer builds |
| KPIs owned | Yes, deflection, CSAT, cost/call | No | No | No | No |
| Time to production | 2-8 weeks (agency-managed) | Depends on in-house team | Depends on in-house team | Depends on in-house team | Depends on in-house team |
| Pricing model | Project plus support | Usage-based ($/min) | Usage-based ($/min) | Usage-based ($/min) | Usage + subscription |
| EU AI Act / GDPR | EU-native, aligned by default | Customer responsibility | Customer responsibility | Customer responsibility | Customer responsibility |
Comparison reflects public product positioning as of 2026-08. SaaS platforms are excellent developer tools; agencies exist for teams that want a working, integrated agent with owned outcomes.
Not every phone workflow deserves a voice agent, but five categories now clear the ROI bar inside a single quarter at typical enterprise volumes. These are the deployments Alice Labs sees convert from pilot to production without stalling at demo.
Tier-1 support calls (order status, account questions, policy lookup) handled by the voice agent, with a person still available. There is no menu tree and no hold queue. The deflection is measured against the baseline you set, not a standard rate.
Voice agents call inbound leads within 60 seconds, qualify against BANT, and book meetings into the CRM, so human reps take the conversations that are already qualified. The agent can also handle no-shows and reschedules.
24/7 booking, rescheduling and reminder calls against Google Calendar, Microsoft Bookings or vertical scheduling systems (dental, veterinary, wellness). No-wait booking with 0-second answer times, evenings and weekends included.
Inbound work-order intake with location capture, priority triage and technician dispatch against the field-service management system. Removes the second-shift dispatch desk while keeping SLA capture for regulated maintenance work.
Replace menu-driven IVR (roughly 60% intent capture, meaningful mis-routing) with a natural-language voice agent that captures close to 100% of intent on the first turn, executes lookups and updates directly, and only transfers when policy or empathy demands it. This alone typically justifies the project.
The reference architecture Alice Labs deploys behind every enterprise AI voice agent, mapped to the components a technical buyer needs to audit before signing off. Every layer is swappable per client constraints (data residency, existing telephony contracts, in-house model preference).
OpenAI GPT-4o Realtime, Google Gemini Live, or Amazon Nova Sonic for reasoning and dialogue. Custom voice cloning via ElevenLabs for brand voice. Model selection driven by data residency, language coverage and per-minute cost at expected volume.
Twilio Voice or Vonage for global PSTN, Amazon Connect for AWS-committed enterprises, Aircall for Nordic and European mid-market with existing Aircall estate. SIP trunking to on-prem PBXs supported for regulated clients.
LangGraph for stateful multi-turn flows, semantic router for intent classification, tool-use layer for CRM, ERP and calendar actions. Deterministic guardrails on money movement, identity verification and vulnerable-customer signals.
RAG over product data, policy documents and knowledge base. Live CRM lookup (Salesforce, HubSpot, Dynamics 365) for account context. Contract- and consent-aware retrieval so the agent only surfaces what the caller is entitled to hear.
Full call recording with consent capture, transcript search, per-turn latency SLOs (sub-500ms voice-to-voice at p95), containment-rate dashboards, drift detection against a golden test set, and evaluation harnesses that re-run every prompt change against historical calls before deploy. This is the difference between an agent that ships and an agent that stays shipped.
€60-120K
Alice Labs designs, integrates and ships the voice agent, then transfers the source code and runbooks to the client's engineering team. Best for clients with in-house AI capacity who want a production-grade starting point.
€8-25K / month
Alice Labs runs the agent in production on top of the build fee: monthly reviews of containment rate, CSAT, latency and cost per call, prompt and knowledge updates, escalation-policy tuning, and on-call for incidents. Best for teams that want an outcome, not a platform to staff.
€10-15K
A diagnostic on an existing voice agent deployment (yours or another vendor's): eval harness quality, containment versus escalation, latency and cost per call, guardrail coverage, and EU AI Act readiness. Written report with a prioritised fix list.
Alice Labs ships bilingual Swedish + English AI voice agents by default. Language detection happens in the orchestration layer so a caller can start in one language and continue in another mid-call without breaking flow, critical for Nordic enterprises with international customer bases. Custom voices via ElevenLabs preserve brand identity across both languages.
All infrastructure runs in EU regions by default: Azure Sweden Central for Microsoft-committed clients, AWS EU-north-1 for AWS deployments, with data-residency terms written into the delivery contract. Every voice agent is designed for the EU AI Act (high-risk system classification where applicable) and GDPR from the first design review, including consent capture at call start, PII redaction in transcripts, and full audit trails for regulator requests.
For teams outside the Nordics, delivery is remote across the EU with English-language project execution. On-site discovery workshops in Copenhagen, Oslo or Helsinki are available on request. See our broader work in conversational AI consulting, the parent AI consulting service, Delivery is global, in English, and on site when the workflow needs people in the room.
Realtime-voice API pricing has moved fast. Between mid-2025 and mid-2026, per-minute cost of a production voice agent (LLM + STT + TTS + telephony + hosting) has dropped roughly 70% as OpenAI, Google and AWS shipped native realtime APIs and providers like Deepgram and ElevenLabs cut per-second rates. What used to break the business case at high volume now clears it.
A typical Alice Labs voice agent runs at €0.08-0.15 per minute all-in at enterprise volumes (10,000+ minutes/month) once model, telephony and hosting are combined. At that unit cost, an inbound support use case with average handle time of 3 minutes costs roughly €0.24-0.45 per fully-automated call, an order of magnitude below the loaded cost of a tier-1 human agent in most Nordic and EU markets. Project payback for enterprise deployments is typically inside a single quarter at expected volumes.
References: OpenAI Realtime API documentation on per-audio-minute billing for GPT-4o Realtime; Amazon Nova Sonic on AWS for enterprise voice-native model pricing; Twilio State of Customer Engagement Report for enterprise voice channel demand signals informing the 2026 buy-side context.
Deploying AI agents in production covers use-case selection, conversation and journey design, CRM, ERP and phone integration, evaluation, human review, and monitoring. Across 100+ implementations the production rate is 96%. KPIs are agreed before kickoff. Senior consultants stay on the work.
Internal-facing agents for consulting, professional services, and enterprise ops teams: proposal drafting, meeting-note synthesis, RFP response, and knowledge retrieval across SharePoint, Confluence, and Google Drive. Alice Labs ships these in 3-6 weeks with role-based access controls and full audit trails.
Strategy-plus-execution engagements for boards and executive teams: which processes to hand to agents, build-vs-buy, framework selection (LangGraph, CrewAI, Vercel AI SDK, custom), governance under the EU AI Act. Alice Labs runs consulting with the same senior team that later runs the build, no partner-to-junior handoff.
Reference: McKinsey State of AI 2024 confirms the bottleneck is implementation and integration, not model access, which is why implementation services (not more tooling) is where mid-market and enterprise buyers see ROI.
From customer-facing chatbots to autonomous back-office agents
Handle support inquiries across chat, email, and voice. Answer questions, resolve issues, escalate when needed.
Qualify leads, answer product questions, book meetings, and nurture prospects, 24/7 across channels.
Process documents, route cases, generate reports, and handle internal requests autonomously.
AI-powered phone agents that handle inbound and outbound calls with natural conversation flow.
Use this list on every company in the process, including Alice Labs. The buyer is a mid-market or large company, not a team looking for a contact form bot.
| Agency | SaaS platform | In-house team | |
|---|---|---|---|
| Who does the work | A senior lead and a build team, on your brief. | Your staff, on their product. | Your engineers, if you already have them. |
| What you own | The agent in your environment, if the contract says so. Ask. | A configuration in their cloud. | Everything you build, and the hiring load. |
| When it fits | You want a working agent and you do not have a bench for this. | The path is standard and you will staff the design. | You already run agents in production and need capacity, not a first design. |
Alice Labs is the agency row: a global AI implementation consultancy, 100+ implementations, 96% production rate. The commercial front door is AI consulting services.
Map user journeys, define agent capabilities, set escalation rules and brand voice guidelines.
Develop agent with your data, integrate systems, implement guardrails and quality controls.
Deploy with human oversight, monitor conversations, and iterate based on real interactions.
Expand channels, add capabilities, optimize performance, and reduce human escalation rate.
Named senior team. We map the use case on the first call.
Combine agents with process automation for end-to-end intelligent workflows
Build a roadmap for agent deployment across your organization
Train your team to manage and optimize AI agents effectively
One week with your team on a real agent, before a longer build
The consulting engagement that decides which agent is worth building
Framework comparisons, architecture patterns, and vertical playbooks from our AI agent engineering work, the technical background behind the agents we ship for enterprise clients.
Tell us about your use case and we will design the right agent solution.
Quick definition
An AI agent is an autonomous software system that uses large language models to plan and execute multi-step tasks, querying APIs, reading documents, calling tools and making decisions without human intervention. Unlike chatbots (single-turn Q&A), agents complete entire workflows like processing invoices, qualifying leads or resolving tickets end-to-end.
FAQ
Everything you need to know about AI agents for business
AI agents are autonomous software systems that can understand requests, make decisions, take actions, and interact with users and systems. Unlike simple chatbots that follow scripts, AI agents can handle multi-step tasks, access real-time data, make contextual decisions, and learn from interactions. They can operate across channels, chat, voice, email, and integrate with your CRM, ERP, and internal systems.
An agentic AI strategy defines how an organization deploys autonomous AI agents across customer-facing and internal operations. It covers: which processes benefit from agent autonomy, what level of human oversight is needed, how agents integrate with existing systems, how to measure agent performance, and governance frameworks for agent decision-making. It's about moving from AI-assisted to AI-autonomous workflows where appropriate.
A chatbot typically follows predefined conversation flows and can answer FAQ-style questions. An AI agent is fundamentally different: it can understand complex requests, access multiple data sources, make decisions, execute multi-step tasks, and handle exceptions. For example, a chatbot answers 'What are your hours?' while an AI agent can process a complete order, check inventory, apply discounts, and schedule delivery, all in one conversation.
We build three categories: 1) Customer-facing agents, for support, sales, and onboarding via chat, voice, and email. 2) Internal agents, for document processing, data analysis, report generation, and task management. 3) Orchestration agents, that coordinate between systems, route tasks, and manage complex multi-step workflows. Most projects combine elements from all three.
AI voice agents use speech-to-text, natural language understanding, and text-to-speech to handle phone conversations autonomously. They can answer questions, route calls, take orders, schedule appointments, and handle common inquiries. Modern voice agents sound natural, handle interruptions, and know when to escalate to human agents. We integrate them with your phone system and CRM.
It depends on the workflow. We agree the baseline before the build and report against that, rather than a standard deflection rate. The Ljusgårda order workflow is a named case on the case page. Across 100+ implementations the production rate is 96%.
Every agent includes: conversation guardrails and brand voice guidelines, escalation rules for complex or sensitive cases, real-time monitoring and quality dashboards, A/B testing for continuous improvement, audit logs for compliance. We test extensively before launch and maintain ongoing quality reviews.
Yes. We integrate agents with all major platforms: CRM (Salesforce, HubSpot), ERP (SAP, Dynamics), ticketing (Zendesk, Freshdesk), communication (Slack, Teams, WhatsApp), phone systems, and custom APIs. Agents can read and write data across systems to provide contextual, personalized interactions.
We start with core functionality, launch with human oversight, then expand from real conversation data. How long that takes depends on the systems the agent has to touch. We do not promise a go-live date before we have seen the workflow.
No. Agents take the routine, repetitive interactions so the team can spend time on the cases that need a person. The split is set per workflow, against the baseline you agree before the build, not a standard share of volume.
AI agent work covers use-case selection, conversation and journey design, integration with CRM, ERP and phone systems, guardrails, evaluation, human review, and monitoring. Alice Labs agrees the scope and the KPIs before kickoff. Across 100+ implementations the production rate is 96%.
An AI agent consultation is a working session where we review your customer-service, sales or back-office workflows, identify which steps are agent-suitable (high volume, repeatable, data-accessible), and outline a path. The brief names the baseline we will measure. We do not attach a standard deflection percentage.
Yes. We build custom AI voice agents for businesses across inbound support, outbound sales, appointment booking, order confirmation, surveys, and after-hours coverage. Our voice agents use modern speech-to-text and text-to-speech for natural conversation, integrate with your phone system (SIP, Twilio, Telnyx, Aircall, etc.) and CRM, and include barge-in, interruption handling, sentiment detection, and clean human handoff. We are an outcome-based agency, not a platform reseller, we own the build, the integration, and the KPIs.
A SaaS voice platform (e.g. Vapi, Retell, Bland, ElevenLabs Conversational AI) gives you tooling, you bring the design, integrations, prompts, evals, and ops. An AI voice agent agency like Alice Labs delivers the working agent end-to-end: discovery, build, integration, launch, and continuous tuning, with KPIs in your P&L. Agencies are the right choice when you want a production agent live in weeks with measurable cost-out, not a developer platform to staff up around.
Voice and conversational AI work combines which interactions to automate, and what success looks like, with designing flows, building the agent, integrating systems, and measuring outcomes. At Alice Labs the same senior team handles both. Across 100+ implementations the production rate is 96%.
Yes, we have built AI voice and chat agents for regulated industries including banking, insurance, and healthcare. Banking deployments require additional controls: strong identity and authentication flows, PII redaction in logs, full audit trails, GDPR and EU AI Act alignment, escalation to human agents for any complaint or vulnerable-customer signal, and red-team testing before launch. We design every banking agent assuming external audit from day one.
Yes. Alice Labs provides AI agents consulting for mid-sized and large companies: use-case selection, build or buy decisions, vendor and framework selection, evaluation harness design, and human-in-the-loop governance. Consulting engagements are led by the same senior team that runs the implementation. Across 100+ implementations the production rate is 96%.
Five things: (1) Production deployments with named clients, not just demos. (2) Native integration with your phone stack, CRM, and core systems. (3) Evaluation and monitoring infrastructure, if they cannot show you the eval harness, the agent will drift. (4) Clear escalation and human-handoff design. (5) A price and KPIs agreed before kickoff. Alice Labs publishes 100+ implementations and a 96% production rate.
An AI voice agent service is a productised offering that combines a large language model (GPT-4o realtime, Gemini Live, Amazon Nova Sonic), speech-to-text and text-to-speech (Whisper, Deepgram, ElevenLabs), telephony (Twilio, Vonage, Amazon Connect, Aircall), business logic and CRM integration, delivered either as a build-and-hand-off engagement or as managed voice agent operations where the vendor runs the agent in production against agreed KPIs.
Enterprise AI voice agent projects at Alice Labs typically run €60,000 to 120,000 for a build-and-hand-off deployment over 8 to 10 weeks, or €8,000 to 25,000 per month for managed voice agent operations on top of the build fee. Per-minute runtime cost has fallen roughly 70% in the last 12 months as realtime APIs matured; a typical Alice Labs voice agent runs €0.08 to 0.15 per minute all-in (model + telephony + hosting) at enterprise volumes.
In 2026 the credible evaluation set splits into three groups: (1) model providers exposing realtime voice, OpenAI GPT-4o Realtime, Google Gemini Live, Amazon Nova Sonic. (2) SaaS voice platforms, Vapi, Retell, Bland, ElevenLabs Conversational AI, which give you tooling but not delivery. (3) AI voice agent agencies like Alice Labs, which own the build, integration and KPIs end-to-end. The right choice depends on whether you have in-house AI engineering capacity or want an outcome delivered.
Yes. Alice Labs builds bilingual Swedish + English voice agents daily for Nordic enterprise clients. We deploy on regional infrastructure (Azure Sweden Central, AWS EU-north-1) using models with strong Swedish coverage (GPT-4o Realtime, Gemini Live) paired with ElevenLabs custom Swedish voices. Language detection and mid-call switching are handled in the orchestration layer so a caller can start in English and continue in Swedish without breaking flow.
A traditional IVR is a menu tree ("press 1 for sales") that captures roughly 60% of caller intent before mis-routing or hangup. An AI voice agent is a natural-language system that captures close to 100% of intent on the first turn, executes multi-step tasks (lookup, update, book), handles interruptions and clarifications, and only escalates when policy or complexity requires. It replaces the IVR, the routing rules and the tier-1 agent script in one layer.
A voice agent is scoped to the systems it has to touch, then built with an evaluation harness and a staged rollout. Managed operations begin once the agent is in production and continue as a monthly engagement with measures for latency, containment, CSAT and cost per call. We do not promise a go-live date before we have seen the workflow.
GPT-4o Realtime (OpenAI) currently leads on reasoning quality and multilingual coverage including Swedish, with sub-300ms voice-to-voice latency; billing is per audio minute. Amazon Nova Sonic (AWS) is optimised for enterprise deployment inside AWS accounts with native Amazon Connect integration, lower per-minute cost, and stronger data-residency terms for regulated workloads. Alice Labs selects per project: Nova Sonic when the client is AWS-committed and cost-sensitive at high volume, GPT Realtime when reasoning quality and language coverage dominate.
Ask whether the agency owns delivery end-to-end, can name clients, has an evaluation harness, and prices the work before it starts. Alice Labs is a global AI implementation consultancy with 100+ implementations and a 96% production rate, senior-only teams, and EU AI Act and GDPR alignment by default. The Ljusgårda order workflow is a named case. We fit mid-market and enterprise buyers who want the agent on their systems, not a platform to staff up around.
Combine multiple services for maximum impact. We help you find the right mix