US Market Addendum
AI Strategy Consulting for US Buyers
How Alice Labs engages with US-based clients — remote-first delivery, USD contracts, NIST AI RMF alignment, and how our pricing compares against North American incumbents.
Although Alice Labs is headquartered in Stockholm, our AI strategy practice serves US-based enterprises and growth-stage companies remotely — particularly buyers who want a senior, execution-first advisor without paying MBB rates. Engagements run in US time zones, are contracted in USD, and align deliverables to the NIST AI Risk Management Framework (AI RMF 1.0) rather than only the EU AI Act. For US clients with international operations we also map controls to ISO/IEC 42001:2023 and the EU AI Act in parallel.
How Alice Labs compares to North American incumbents
Most US enterprises evaluating AI strategy advisors consider one of three tiers: the Big 3 strategy firms (McKinsey QuantumBlack, BCG X, Bain Vector), the Big 4 plus systems integrators (Deloitte AI Institute, EY, KPMG, Accenture, IBM Consulting, Capgemini Invent, CGI), and execution-focused boutiques. Alice Labs sits in the third tier — closer in scope to a senior fractional advisor than to a 40-person Accenture engagement, with a price point typically 40–65% below MBB and Big 4 partner-led teams for equivalent strategy deliverables. For a side-by-side breakdown see our deep-dive on Alice Labs vs McKinsey QuantumBlack and Big-4.
Tooling and platform-neutral evaluation
We evaluate vendors and platforms across the buyer's existing US stack without exclusivity bias. For automation we routinely benchmark UiPath, Automation Anywhere, Workato, Zapier and n8n. For agent and LLM platforms we evaluate Microsoft Azure AI, AWS Bedrock, Salesforce Agentforce and ServiceNow AI Agents. Alice Labs is independent of all of them — we are not a reseller, a Microsoft Partner, an AWS Partner or a Salesforce SI. That independence is what US clients explicitly ask for in our discovery calls.
Contract, billing and compliance details
- Contracting entity: Alice Labs AB (Sweden). US-facing MSAs available; we sign mutual NDA before scoping.
- Billing currency: USD. Wire and ACH supported via US dollar accounts. Invoices issued net-30 with milestone-based draw schedules on engagements over $50,000.
- Tax: Cross-border B2B services — US reverse-charge rules apply for most state jurisdictions; no Swedish VAT is added on US enterprise invoices.
- Data handling: Customer data stays in the customer's tenant by default. We do not exfiltrate training data. SOC 2 Type II controls inherited via our cloud providers; controlled-data engagements can be hosted entirely in US-region tenants (Azure East US 2, AWS us-east-1).
- Frameworks aligned by default: NIST AI RMF 1.0, NIST CSF 2.0, and (where relevant) HIPAA-aware advisory for healthcare buyers. We do not certify — we align and document.
- Conflict-of-interest policy: No referral fees from any platform vendor. No revenue-share with Microsoft, AWS, Salesforce, ServiceNow, UiPath or any LLM provider.
When NOT to hire Alice Labs from the US
If you need a 25-person on-site implementation team for a Fortune 100 multi-year program, hire Accenture or Deloitte. If you need board-level brand cover for a CEO-mandated AI transformation, hire McKinsey QuantumBlack or BCG X. If you need US-government clearance work, hire a cleared SI. Alice Labs is the right call when you want a senior, opinionated advisor who has shipped 100+ AI pilots to production and will give you a 12-month roadmap in four to six weeks at a price point a CFO will sign without escalation.