Alice Labs is a Stockholm-based conversational AI consultancy. We design, build and integrate AI chatbots, AI agents and voice assistants that handle real conversations with your customers and employees — grounded in your data, integrated with your stack, and shipped to production in weeks.
An experienced team with broad AI and tech backgrounds from leading companies
Linus
Co-founder & AI Consultant
Alice
CEO & Co-founder
Jens
AI Consultant
Eric
Co-founder & AI Consultant
Lisa
Project Lead & Implementation
Production-grade AI delivery, EU-native, senior team
Verified outcomes from completed AI implementations
Ljusgårda (Supernormal Greens)
Public Sector
Media Company
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Conversational AI consulting is the end-to-end work required to design, build, integrate and operate AI agents that hold real conversations — with your customers, your employees, or both. It spans use-case discovery, conversation design, LLM and RAG architecture, integration with CRM, helpdesk and knowledge bases, guardrails and evaluation, deployment, and continuous optimisation against business KPIs.
Alice Labs is a Stockholm-headquartered conversational AI consultancy delivering across Sweden and the wider European market — with AI agents already running in production for Nordic enterprises.
From customer-facing chatbots to autonomous internal AI agents — built for production, not demos.
Tier-1 automation grounded in your knowledge base, integrated with Zendesk/Intercom/Salesforce — with seamless human handoff.
AI agents that answer employee questions across HR, IT, sales enablement and policies — saving 30–60 minutes per employee per day.
Conversational AI that qualifies inbound leads 24/7, books meetings and updates your CRM in real time.
AI-powered voice flows that replace traditional IVR — natural language understanding, multi-language, integrated with your contact centre.
Personal AI tutors that onboard new employees, answer process questions and adapt to each role.
Autonomous AI agents that execute multi-step workflows — reading email, updating systems, generating reports — across your stack.
The market signal is unambiguous — and the gap between leaders and laggards is widening every quarter.
$32B
Projected global conversational AI market size by 2030, up from $9.6B in 2023 — a 23.6% CAGR.
Grand View Research, 202480%
of customer service organisations will be applying generative AI in some form by 2025, per Gartner.
Gartner, 2024$0.70
average saved per AI-handled customer interaction, with productivity uplifts of 14% for support agents (NBER study, Brynjolfsson et al.).
NBER Working Paper 31161, 202370%
of service professionals say generative AI helps them serve customers better, per Salesforce State of Service.
Salesforce State of Service, 6th editionMost teams stall on prioritisation — not technology. We'll run a 30-minute scoping call and map the conversational AI use case with the fastest payback for your stack.
Different industries hit different bottlenecks first. These are the conversational AI patterns we ship most often in each.
Conversational AI in banking now handles balance enquiries, card management, fraud notifications, mortgage pre-qualification and onboarding KYC dialogues. The leverage point is tier-1 deflection inside strict compliance boundaries — RAG grounded in policy documents, PII redaction before LLM calls, and full audit logs for the regulator.
Typical impact: 40–60% deflection of repeat enquiries, sub-second response on account questions, 24/7 coverage without night-shift staffing.
High-value conversational AI in healthcare focuses on appointment scheduling, pre-visit triage, post-discharge follow-up, prescription refill workflows and medical-information enquiries for pharma. Every deployment is built with EU AI Act high-risk classification in mind, plus explicit human-in-the-loop escalation on any clinical content.
Typical impact: 30–50% reduction in administrative call volume, faster patient triage, measurable lift in appointment adherence.
Conversational AI in retail powers product discovery, size and fit guidance, order tracking, returns automation and post-purchase upsell. The agents read your PIM and OMS in real time and hand off to a human only when the conversation crosses a value or sentiment threshold.
Typical impact: 20–35% lift in chat-assisted conversion, 50–70% deflection on order-status enquiries, lower returns cost per ticket.
For B2B SaaS, conversational AI delivers in-product help, technical troubleshooting, onboarding guidance, contract and renewal questions, and qualified-lead routing on the marketing site. The highest-ROI placement is inside the product UI — grounded in your docs, release notes and ticket history.
Typical impact: 25–45% reduction in tier-1 support tickets, 2x faster trial-to-paid conversion when the in-product agent is well-tuned.
We'll share the conversational AI architecture, integrations and compliance posture we use for clients in your sector — and a realistic ROI estimate for a 4–8 week pilot.
We are headquartered in Stockholm and work with clients across Sweden — and across the wider European market including Copenhagen, Oslo, Helsinki, Amsterdam, Brussels, Berlin, Paris, London, Tallinn, Rome, Vienna and Budapest. We deliver on-site, hybrid or fully remote.
Guides on deploying chatbots, AI customer service, and conversational automation — plus the underlying consulting engagement structure.
Let's discuss your AI journey
Our team will help you prioritize use cases and build a concrete roadmap.
"We decided early on to embrace AI technology and needed a partner who could explore opportunities, propose solutions, lead change management, and build them. With Alice, we got everything in one place and have implemented multiple solutions that increased efficiency so significantly that an entire team could be reallocated."
Andreas Wilhelmsson
CEO & Co-founder
Supernormal Greens / Ljusgårda
"Alice Labs' AI training gave us all a real aha-moment, whether we were completely new to the field or experienced! The training contained a perfect balance between theory and practice. We have definitely become more efficient at work!"
Åsa Nordin
IT Manager
Trollhättan Energi
"The collaboration with Alice Labs has been easy, educational, and incredibly supportive. We engaged them to improve our processes and create more efficiency in the team, and the result truly exceeded expectations. Through their guidance, we've gained better structure, faster workflows, and more time for what actually creates results."
Frida
Partner Manager
Bruce Studios
"Fast, professional, and wonderful people. Find out for yourself <3"
Johannes Hansen
Founder
Johannes Hansen AB
Conversational AI consulting helps organisations design, build and scale chatbot and voice-AI programmes across customer service, sales and internal employee assistants. Engagements cover use-case discovery, conversation design, LLM platform selection, build, integration, training and ongoing optimisation — typically 8-12 weeks to first production bot.
Answers for product, CX and IT leaders evaluating conversational AI partners
A conversational AI consultant designs, builds and deploys AI-powered chatbots, voice assistants and AI agents that handle real conversations with customers or employees. The work covers use-case discovery, conversation design, LLM and RAG architecture, integration with CRM/helpdesk/knowledge bases, guardrails and evaluation, deployment and ongoing optimisation. Alice Labs delivers all of this end-to-end from Stockholm.
Alice Labs is a Stockholm-based conversational AI consultancy delivering chatbots, AI agents and voice assistants for Nordic enterprises and scale-ups. We combine strategy, conversation design and engineering — and we have shipped conversational AI in production for clients including Ljusgårda and Vickers Oil, where AI agents have automated entire workflows.
Yes. We are headquartered in Stockholm and deliver conversational AI consulting across Sweden and the wider European market — including Denmark, Norway, Finland, the Netherlands, Belgium, Germany, France and the UK. We work on-site, hybrid or fully remote depending on the engagement.
We are stack-agnostic and select the right tools per use case. Common building blocks include OpenAI / Azure OpenAI, Google Gemini, Anthropic Claude, open-source LLMs for on-prem requirements, vector databases (Pinecone, Weaviate, pgvector), RAG frameworks (LangChain, LlamaIndex), evaluation tools (Ragas, Langfuse) and orchestration platforms. Integrations are built via APIs into Salesforce, HubSpot, Zendesk, Intercom, Microsoft Teams, Slack and custom systems.
A focused conversational AI pilot — for example a customer-service agent or internal knowledge assistant — typically launches in 4–8 weeks. Full enterprise deployments with multi-system integration, guardrails, evaluation and rollout to multiple teams take 8–16 weeks. We share a clear timeline and KPI plan during the discovery phase.
Every Alice Labs conversational AI deployment includes guardrails by default: retrieval-augmented generation grounded in your verified content, prompt-injection defences, PII redaction, response evaluation against ground-truth datasets, escalation to humans for low-confidence cases, and full audit logs. For regulated industries we add EU AI Act risk classification and GDPR-compliant data flows.
Yes. Typical integrations include Salesforce Service Cloud, HubSpot, Zendesk, Intercom, Freshdesk, ServiceNow, Microsoft Dynamics, SharePoint, Confluence, Notion and custom internal knowledge bases. We design integrations that fit your existing workflows — including human handoff, ticket creation and CRM updates — rather than replacing them.
Typical results from Alice Labs conversational AI deployments: 30–70% reduction in tier-1 support volume, 50–80% faster response times, 24/7 coverage without additional headcount, and improved CSAT scores. For internal use cases (HR, IT, sales enablement), employees save 30–60 minutes per day on information lookup. Most clients see ROI within 6 months.
Off-the-shelf chatbots are generic and rarely connect to your real systems or knowledge. Conversational AI consulting delivers a custom solution grounded in your data, integrated with your stack, branded for your customer experience, and tuned for your specific use cases. The result is an AI agent that actually replaces work — not just a widget on your website.
Book a free 30-minute discovery call with Alice Labs. We map your highest-value conversational use cases (customer service, sales, internal knowledge, voice), assess data and integration readiness, and propose a 4–8 week pilot. The pilot ships a working AI agent in production with measurable KPIs — so you can decide on full rollout based on real evidence.
The terms are used interchangeably in the market. A conversational AI consultant is the individual (or freelance practitioner) doing strategy, design or build work, while a conversational AI consultancy is the firm that bundles consultants, engineers, designers and project managers to deliver end-to-end. Alice Labs operates as a consultancy — clients get a multidisciplinary team (strategy, conversation design, AI engineering, data, change management) on every engagement rather than a single freelancer.
Pricing depends on scope and stack maturity. A focused conversational AI pilot (single use case, one integration) is typically delivered for a fixed fee in the €25k–€60k range. Multi-use-case enterprise engagements with multiple integrations, compliance work, evaluation harness and rollout sit in the €80k–€250k range. We always propose a fixed-scope pilot first so leadership can see ROI before committing to wider rollout.
Traditional chatbots are scripted decision trees — they match keywords to pre-written responses and break when the user phrases something unexpected. Conversational AI uses large language models (LLMs) plus retrieval-augmented generation (RAG) to understand intent in natural language, ground answers in your real knowledge base, hold multi-turn context, and take actions across systems. The result is closer to a junior teammate than a phone-menu bot.
Yes. Modern LLM-based conversational AI handles 40+ languages natively without separate models per language — including all major European languages (English, Swedish, Norwegian, Danish, Finnish, German, French, Dutch, Italian, Spanish, Polish, Estonian). We build language detection, locale-aware responses and multilingual knowledge retrieval into every deployment that targets a multinational audience.
Every Alice Labs engagement ships with a measurement plan signed off before build. Standard KPIs include containment rate (share of conversations resolved without human escalation), deflection rate, average handle time, customer satisfaction (CSAT/CES), time-to-first-response, cost per conversation, and revenue influenced (for sales agents). We instrument these via Mixpanel, Segment, Langfuse and the host platform's analytics so leadership has a live dashboard from day one.
It can be — but only if it is designed for compliance from the start. Most off-the-shelf chatbots are not. Alice Labs builds every deployment with EU AI Act risk classification (limited, high or unacceptable risk), GDPR data-processing agreements, PII redaction before LLM calls, EU data-residency for model inference where required, consent and disclosure flows for users, and full audit logs. We document compliance posture in the project handover so your DPO and legal team can sign off.
Both can work, but the trade-offs are real. Building in-house gives full control and IP ownership but typically takes 6–12 months to assemble the team (conversation designer, LLM engineer, MLOps, evaluation specialist) and another 6–9 months to ship a production-grade agent. Hiring a conversational AI consultancy compresses time-to-value to weeks and transfers proven patterns from prior deployments. Many of our clients run a hybrid model — Alice Labs ships the first agent and trains an internal team in parallel to own it long-term.
Alice Labs has shipped conversational AI in production for banking and financial services, healthcare and life sciences, retail and e-commerce, B2B SaaS, manufacturing and industrials, professional services, and the public sector. Every industry has different compliance requirements and integration patterns — we adapt the architecture to fit, rather than forcing a one-size-fits-all template.
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