$17K/month saved — how AI automated 7 marketing channels
A global security company with limited marketing resources now consistently delivers high-quality content across 7 channels, fully automated.
Executive Summary
- Marketing team of 1.5 FTE needed to deliver enterprise-quality content across multiple channels
- Manual production was too time-consuming to maintain consistent presence on all platforms
- Alice Labs implemented AI automation for 7 marketing channels
- The team now saves the equivalent of 2+ FTE in monthly work effort
- Result: $17K/month in savings with increased output and consistent quality
Starting Point
The global security company had an ambitious marketing strategy but limited resources. A team of 1.5 people was expected to deliver high-quality content for social media, email, blog, video, ads, SEO, and reports — simultaneously. The result was inconsistent presence, varying quality, and an overworked team unable to focus on strategy.
Each channel required manual content production, adaptation, and publishing. No coordinated workflow.
Isolated tools without automation. Copy-paste between platforms and manual scheduling.
Team of 1.5 FTE was expected to deliver work for 3-4 people. Burnout risk and quality variation.
Why Alice Labs
- Experience with B2B marketing in global organizations
- Understanding of multi-channel content and brand consistency
- Solution that integrates with existing tools and workflows
- Focus on preserving and reinforcing the brand voice, not replacing it
What We Built
We built a centralized AI system that automates content production and distribution across all 7 channels. From a single content idea, the system generates adapted material for each platform — copy, images, formatting, and scheduling. The team now focuses on strategy and quality control instead of production.
Quality & Safety
- Brand guidelines and tone of voice built into AI instructions
- Manual approval before publishing on critical channels
- Automatic compliance check for regulated content
- Continuous feedback loop for quality improvement
- Rollback capability if content needs adjustment
Results
$17K/month in savings • 7 channels fully automated • Increased output with maintained quality
Why This Worked
- 1.One idea, seven expressions. The same content core is automatically adapted for each channel — right format, length, and tone.
- 2.Consistency beats perfection. Regular, quality presence across all channels outperforms sporadic perfect posts.
- 3.Automation frees for strategy. When production is automated, the team can focus on what actually drives results.
- 4.AI amplifies the brand. Properly implemented AI preserves and consistently applies the brand voice better than overworked humans.
- 5.Scalability without headcount costs. Expand to new channels without hiring more people.
When This Solution Is NOT Right
- ×If your content requires real-time response or timeliness that cannot be predicted
- ×If your industry has strict regulatory requirements that complicate AI-generated content
- ×If your brand relies on personal expertise that cannot be systematized
- ×If you lack someone with marketing experience to oversee and guide the AI
Is This Right for You?
- You have documented brand strategy and tone of voice guidelines
- Your team spends the majority of time on content production, not strategy
- You want consistent presence on more channels than you can manage manually
- You have capacity for quality control of AI-generated content
- You seek scalability without proportional headcount increases
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About Alice Labs: Alice Labs is a Swedish AI agency helping companies implement AI solutions that deliver measurable business results. From AI agents and automation to AI-driven SEO — we build systems that create real impact.
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